Course Number:
MDST*2150 (Media & Communication Studies Program)
Course Name:
Data and the Information Society
Other Course Description or Assignment Information:
In this course, students learn how professionals in almost every media sector - journalists, public relations practitioners, marketing professionals and content strategists - access, gather, store and use data. They learn how to source quantitative data as well as mine social and other public media for detailed and precise information that they can then use to create content for specific audiences, map and analyze consumer behavior, and influence public opinion. Students learn how data helps practitioners build a story that audiences will not only believe, but also feel.
-To view course outlines from previous offerings of this course (if available), please visit: https://www.guelphhumber.ca/academic-services/course-outlines
HEALTHY CAMPUS: The University of Guelph and the University of Guelph-Humber promote a healthy campus. To guide you with questions you may have around vaccinations (including COVID-19), masking policies (which are currently paused), and other healthier choices to promote health on campus, please refer to the tips on the University of Guelph’s Healthy Campus webpage (https://www.uoguelph.ca/healthy-campus/#containing-the-spread). Please also refer to the University of Guelph COVID-19 Vaccination Policy (https://www.uoguelph.ca/hr/staff-faculty-hr-policies-support-staff/713-covid-19-vaccination-policy), which is currently paused but may be un-paused should conditions warrant. Employees working at the University of Guelph-Humber are encouraged to download the Humber Guardian app (https://humber.ca/publicsafety/services/humber-guardian-app), which provides quick access to University of Guelph-Humber campus safety and security resources, emergency contact information, safety services and a safety toolbox. University of Guelph-Humber’s safety measures may change depending on public health directives or the recommendations of public health authorities.
- Classes held on University of Guelph-Humber campus (Toronto).
Projected Class Enrolment: