The University of Guelph’s Graduate Diploma in Market Research is designed for students who want to extend their undergraduate knowledge of market research and advanced analytical tools. If you are interested in graduate-level studies, but not a master’s thesis, consider this one-year course-based program. You will learn from leaders in the marketing field who have developed progressive research and analytical methods.
For any business looking to launch new innovations into the marketplace, professor Towhidul Islam’s research on consumer choice and innovation diffusion is crucial to understanding how these innovations will be accepted by consumers.
Read professor Islam's research Q&A
Full faculty and staff list for the Department of Marketing and Consumer Studies
Students in this program typically pursue research interests related to marketing and consumer studies.
Graduates of this program often pursue a diverse range of industries related to marketing and consumer behaviour.
To be considered a candidate for this graduate diploma, you must have graduated from a four-year honours degree program (or equivalent) and maintained at least a B average in the final two years of your program. Your degree must focus on one of the following areas:
You'll be asked to submit a discussion paper indicating why you are interested in the field of market research.
Proof of English proficiency is required for applicants whose first language is not English. Please note that test scores must be valid for the start of the program.
Applicants who completed a post-secondary degree from Canada, the United States, the United Kingdom, Australia, or New Zealand may request that this requirement be waived. This request will be reviewed by the graduate selection committee, who may ask for an interview and/or supplementary documentation in their consideration.
Applicants with considerable experience in a business or management role, who meet the minimum grade requirements but are lacking in the required academic areas may be required to complete one or more recommended undergraduate courses in order to comply with program standards.
Application deadline is February 1.
Graduate calendar | Deparment of Marketing and Consumer Studies website
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