Hwansuk Chris Choi | Gordon S. Lang School of Business and Economics

Hwansuk Chris Choi

Professor
School of Hospitality, Food and Tourism Management
Email: 
hwchoi@uoguelph.ca
Phone number: 
53370
Office: 
Macdonald Stewart Hall (MACS), Room 304

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Biography

Dr. HS Chris Choi is a distinguished academic specializing in hospitality and tourism. He was raised in Seoul, Korea, and earned his B.A. in Philosophy from Chung-Ang University. He moved to the United States in 1991 to complete his MTA (Master of Tourism Administration) at George Washington University. He later received his PhD in Tourism Marketing and Management from Texas A&M University. Before joining the University of Guelph in 2003, he gained valuable industry experience at Pacific Amusement, Inc and several consulting firms.

Dr. Choi has an impressive academic portfolio, with over 300 publications and technical reports. His groundbreaking research has secured over fifty grants totaling over $4 million. His work has been recognized with numerous awards, including Best Paper Awards from prestigious conferences. Dr. Choi is an innovative leader in his field, known for his contributions to sustainable tourism and hospitality management. His research has influenced policies and practices globally and has been an invited keynote speaker at international conferences. Committed to providing exceptional education, Dr. Choi has supervised numerous graduate students and visiting scholars, contributing significantly to their academic and professional development. He is dedicated to fostering a brighter future for the hospitality and tourism industry through his teaching and extensive research efforts.

 

Current Positions Held

  • August 2003 – present, Graduate Faculty, University of Guelph
  • April 2012 – present, Editorial Board Member, Anatolia
  • December 2013 - present, Editorial Board Member, International Journal of Contemporary Hospitality Management
  • January 2015 - present, Editorial Board Member, Tourism Analysis
  • March 2015 - present, Editorial Board Member, Asia Pacific Journal of Tourism Research
  • May 2015 - present, Editorial Board Member, European Journal of Tourism Research
  • January 2020 - present, Editorial Board Member, Journal of Global Scholars in Marketing Science
  • November 2022 - present, Editorial Board Member, International Journal of Gastromy Research
  • May 2010 – present, Advisory Board Member, The Korea America Hospitality and Tourism Educator Association
  • July 2023 - present, Editorial Board Member, Journal of Convergence Tourism Contents
  • Ph.D. Texas A&M University, Sustainable Tourism Management, College Station, Texas
  • M.T.A. The George Washington University, Tourism Marketing, Washington D.C.
  • B.A. Chung-Ang University, Greek Philosophy, Seoul, Korea

His broad research interests span the areas of 

  • Tourist Engagement,
  • Travel and Happiness,
  • Conscious Consumption, 
  • Technology Adoption and Consumer Behaviour
  • Sustainable Tourism Management,
  • Customer Incivility, 
  • Attitudinal Scale Development and
  • Research Methodology in Hospitality and Tourism.

Google Scholar Citation 

Selected Refereed Journal Articles Since 2016 (* indicates the Corresponding Authorship)

  • Xu, B. Lee, S.W. Choi, H. (Corresponding Author), & Wong, S-m. (2024). Exploring shopping tourism as an adjunct therapy to improve mental health: Evidence from PLS-SEM and NCA. International Journal of Travel Research (SSCI) DOI:10.10002/jtr.2652
  • Choi, H.Y., Lee, W.J., Choi, HSC & Zolfagahari, A. (2024). From Click to Fork: An Empirical Analysis of System and Food Quality Influences in Online Meal Kit Consumption, International Journal of Hospitality Management (SSCI) https://doi.org/10.1016/j.ijhm.2024.103808
  • Lee, Y., Choi, H. & Pang, S. (2024). Exploring the mechanisms of tourist well-being: An application of cognitive appraisal theory and self-determination theory, Journal of Vacation Marketing (SSCI)
  • Boyu, L., Lee, W., Wise, N., & Choi, HSC. (2024). Consumers' ethical perceptions of autonomous service robots in hotels. Journal of Hospitality and Tourism Research (SSCI) DOI:10.1177/10963480231194693
  • Yu, C., Liang, J.L., & Choi, H.S.C. (2024). Examining customer value co-creation behavior in boutique hotels: Hospitableness, perceived value, satisfaction, and citizenship behavior. Tourism Analysis (A of the ABDC list)  https://doi.org/10.3727/108354224X17091476372167
  • Reinhold, S., Beritelli, P., Fyall, A., Choi, H.S.C., Lasesser, C., & Joppe, M. (2023). State-of-the-art review on destination marketing and destination management, Tourism & Hospitality (Scopus) 4(4). 584-603. https://www.mdpi.com/2673-5768/4/4/36
  • Liang, J.L., Choi, HSC, Zolfaghari, A., & Dupej, S. (2023). Canada as a new cannabis tourism destination?: Understanding travelers’ visit intention and pre-travel Canada's tourism destination image. Annals of Tourism Research Empirical Insights  (SSCI) https://doi.org/10.1016/j.annale.2023.100110
  • Wen, Y., Liang, JL., & Choi, HSC. (2023). Stop being mean! Customer Incivility Influencing Employee Incivility via Employee Burnout: A Hospitality Context.  Journal of China Tourism (SSCI) https://doi.org/10.1080/19388160.2023.2232531
  • Choi, H. & Koo, K.Y. (2023). Bridging the gap: Comparative implications from accommodation sharing regulations in Korea and abroad. Journal of Tourism Science, 47(5) 37-61(Korea Indexed Journal)
  • Zolfaghari, A., & Choi, H.* (2023). Exploring National Park Visitor Experience: An Application of Three-Factor Theory and Text Mining Approach Journal of Outdoor Recreation and Tourism 43, 100666 (SSCI) https://doi.org/10.1016/j.jort.2023.100666
  • Huang, S. Liang, L. J., & Choi, H.S.C.  (2023). Understanding factors influencing Canadians’ travel knowledge during the COVID-19 pandemic: Cognitive mediation model. Family and Consumer Sciences Research Journal (May), 1-15. https://doi.org/10.1111/fcsr.12480
  • Huang, S., Mattews, M., Liang, J.E. & Choi, H.S.C. (2023). Instrumental Support and Its Impact on Psychological Capital and Well-Being in Online Learning: A Study of Hospitality and Tourism Students. Creative Education, 14(10), 1984-2008.  10.4236/ce.2023.1410127
  • Xu, B., & Choi, H.S.C. (2022). Residents’ attitudes toward and intentions to participate in local tourism during and after the COVID-19 pandemic. Asia Pacific Journal of Tourism Research, 27(5), 473-488 (SSCI)
  • Shen, Y., Huang, S. Choi, HS & Morrison, A. (2022). Does brand love matter to casual restaurants? A multi-group path analysis. Journal of Hospitality Marketing and Management, 30(5), 630-654. SSCI/A Journal 
  • Wan, Z., Huang, S. and Choi, H.C. ( 2022). Modification and validation of the travel safety attitude scale (TSAS) in international tourism: A reflective-formative approach. Journal of Hospitality and Tourism Insights,  5(5), 1002-1021.
  • Huang, S., Liang, J.L., and Choi, H.S.C. (2022). How We Failed In Context: A Text-Mining Approach to Understand Hotel Service Failures.Sustainability, 14(5), 2675 (SSCI IF: 3.5)
  • Huang, S., Choi, H.C.*, Shen, Y.S. & Chang, H. (2021). "Predicting Behavioral Intention: The Mechanism from Pre-trip to Post-trip. Tourism Analysis, 26(4), 279-292. (https://www.ingentaconnect.com/content/cog/ta) A Journal
  • Zhiqiang, H., Liang, L.J., Meng, B., & Choi, H.C.* ( 2021). The role of perceived quality on high-speed railway tourists' behavioral intention: An application of the extended theory of planned behavior. Sustainability, 13(22), 12386 (SSCI IF: 3.5)
  • Rastegar, N., Flaherty, J., Choi, H & Liang, L. (2021). The Adoption of Self-service Kiosks in Quick Service Restaurants. European Journal of Tourism Research 27, 2709.(SSCI)
  • Shen, Y., Choi, C., Joppe, M., & Yi, S. (2020). What motivates visitors to participate in a gamified trip? A player typology using Q methodology. Tourism Management, 78, 104074, SSCI /A+ Journal
  • Choi, H.C., Huang, S., Choi, H., & Chang, H. (2020). The effect of flight attendants' physical attractiveness on satisfaction, positive emotion, perceived value, and behavioral intention. Journal of Hospitality and Tourism Management. 44, 19-29 SSCI/ A Journal
  • Qu, Y., Jo, W., & Choi, H. (2020). Gender Discrimination, Injustice, and Deviant Behavior among Hotel Employees: Role of Organizational Attachment. Journal of Quality Assurance in Hospitality & Tourism. 21(1), 78-104. SSCI/ A journal
  • Liang, J.L., Choi, H. C*., Joppe, M., & Lee, W.J. (2019). Examining medical tourists’ intention to visit a tourist destination: Application of an extended MEDTOUR scale in a cosmetic tourism context. International Journal of Travel Research, 21, 772-784. SSCI/ A journal
  • Choi, H. & Choi, H.* (2019).  Investigating Tourists' Fun-eliciting Process towards Tourism Destination Sites: An Application of Cognitive Appraisal Theory.   Journal of Travel Research. 58(5), 732-744. SSCI/A* journal
  • Huang, S. & Choi, H. (2019). Development and Validation of Tourist Engagement. Service Industries Journal, 39(7-8), 469-497. SSCI/ B Journal
  • Liang, L. J., Choi, H., & Joppe, M. (2019).  Exploring the relationship between satisfaction, trust, and switching intention, repurchase intention in the context of Airbnb. International Journal of Hospitality Management. 69, 41-48. SSCI/ A+ Journal
  • Armenski, T., Choi, H. C., & Stankov, U. ( 2018).  Tourism Branding of European Russia: An Empirical Investigation of the Web Projected Imagery and the Role of Local DMO. Drustvena Istrazivanja. (Journal for General Social Issues), 27(4), 735-754.
  • Shen, Y., Joppe, M., Choi, H. C., & Huang, S. (2018) Domestic tourism of Chinese in Canada: Distinct differences. Journal of Destination Marketing and Management, 8, 125-136.SSCI
  • Liang, J.L., Choi, H. C.*, & Joppe, M. (2018).  Understanding Repurchase Intention of Airbnb Consumers: Perceived Authenticity, EWoM and Price Sensitivity.  Journal of Travel & Tourism Marketing, 35 (1), 73-89.SSCI
  • Choi, H., Huang, S., Flaherty, J., & Khazaei, A. (2017).  Market segmentation for travel motivation and involvement of winery visitors in the Niagara region.  International Journal of Tourism Sciences, 17 (3), 198-212.
  • Huang, S. & Choi, H.* (2017).  Understanding Canadian and US Tourists: A Self-concept based Segmentation Study.   European Journal of Tourism Research, 16, 201-213.(SSCI)
  • Huang, S., LeBlanc, S.L., & Choi, H.* (2016).  How do Chinese Tourists Differ from Caucasian Tourists? An Empirical Study from the Perspective of Tourists' Self-Concept.   International Journal of Tourism Sciences, 16 (4), 222-237.
  • Liu, Y., Liu, H., Choi, H., & Chen, R. (2016).  The New Exploring on Digital Tourism Design Based on Virtual Reality.   International Journal of Simulation: Systems, Science & Technology, 17 (2), 15.1.
  • Liu, Y., Chen, R., Choi, H., & Hou, Z.J. (2016).  Key Techniques of Virtual Reality for the Digital Tourism System Oriented Development.   International Journal of Simulation: Systems, Science & Technology, 17 (18), 6.1.

 

 

Invited Presentations and Lectures Since 2013

  • Choi, H.C. (2017-2018) KSTA Biannual Meeting, Seoul (International). Understanding Customer Loyalty with Hedonic Value with Rebecca Choi
  • Choi, H.C. (2017-2018). Hanyang University, Seoul, Republic of Korea (International).  Ethics and Responsibilities in Marketing
  • Choi, H. C. (2015-2016). The Special Seminar on Education.   2016 Academy of Global Hospitality & Tourism Conference, Seoul, Republic of Korea.  
  • Choi, H. C. (2015-2016). Improvement of Travel and Tourism Competitiveness.   Advisory Meeting on Improvement of Travel and Tourism Competitiveness, Seoul, Republic of Korea.  
  • Choi, H. C. (2015-2016). Promoting Tourism in China.  The 2nd Money Today's Tourism Forum: K Rock, May 16, 2016, Seoul, Republic of Korea.  
  • Choi, H. (2014-2015). Discussion Paper on Policy Directions and Economic & Social Impacts of Integrated Resort Development in Korea.   The 78 TOSOK International Tourism Conference, Seoul, Korea, July 3 -5., Seoul, Republic of Korea.  
  • Choi, H. (2014-2015). Improvement of Transportation Policy.   4th Policy Forum on International Tourism Cooperation on Improvement of Transportation Policy to Vitalize both Inbound and Domestic Tourism, Seoul, Republic of Korea.  
  • Choi, H. C. (2013-2014). User Protection Policy to Problem Gambling: Player Card Information & Management System.   International Forum on Responsible Gambling 2014, Seoul, Republic of Korea.  
  • Choi, H. (2013-2014). Communication Competencies for Hospitality Graduates in Their Career Success.   20th APTA Conference, Ho Chi Minh City, Viet Nam.  
  • Choi, H. (2013-2014). Global Trends in Tourism.  Jinan University, Jinan, China.  
  • Choi, H. (2013-2014). Asian Trends in Tourism.  Youngsan University, Busan, Republic of Korea.  
  • Choi, H. (2013-2014). Marine & Tourism Trends.   Youngsan University, Busan, Republic of Korea.   
  • Choi, H.S.C. (April 12 – 13, 2013). Panel Discussion on Teaching Excellence. Korean and American Tourism and Hospitality Educator Association. Las Vegas, USA. 

 

  • TRMH 6250 (F/24) Sustainable Development and Tourism 
  • HTM 3160 (F/24) Destination Management and Marketing
  • HTM 4170 (W/25) & TRMH 6200 (W/25) 
  • HTM 4150 (S/25)

Area of Research

Hospitality Food and Tourism