Reeling in the Catch: Modelling the Dynamics of Market Fraud Within the Seafood Supply Chain
Seafood is a major global commodity and a critical source of income, nutrition, and livelihood worldwide. Yet high demand, opaque supply chains, and lax labelling regulations incentivize opportunistic fishers, wholesalers, and retailers to commit seafood fraud. This can include mislabelling, substituting, and/or adulterating seafood products. The effects of seafood fraud create a negative consumer experience and erodes trust in supply chain management, making it difficult for consumers to make informed choices, access accurate information within the industry, and encourages harvesters to engage in illegal, unreported, and unregulated (IUU) fishing.