Direct Farm Business Resources available online:

Posted on Friday, June 07, 2013

Andreas Boecker, Associate Professor at FARE, lead a research and development project for direct farm marketing business resources in 2011 and 2012. While the material has been circulated among organizations supporting direct and alternative marketing by farmers, it is now available online at the website of the Ontario Ministry of Agriculture and Food. http://www.omafra.gov.on.ca/english/busdev/directfarmmkt/index.html

The publication provides the following information resources for farmers who sell or wish to sell directly to consumers:

•Six case studies
•Information sheets addressing the use of marketing research, social media or pricing strategy
•Direct Farm Marketing best management practices
•Example log sheets to gather key information for business decisions
•MS Excel based workbooks for performance monitoring and business planning for Marketing Channel choice, cost of meat marketing, cost of on-farm processing.