Please note: Admission to this program is currently on hold until further notice. Any questions regarding this program should be directed to lang.grad@uoguelph.ca
The University of Guelph’s Graduate Diploma in Market Research is designed for students who want to extend their undergraduate knowledge of market research and advanced analytical tools. If you are interested in graduate-level studies, but not a master’s thesis, consider this one-year course-based program. You will learn from leaders in the marketing field who have developed progressive research and analytical methods.
Meet our faculty
Professor Towhidul Islam
For any business looking to launch new innovations into the marketplace, professor Towhidul Islam’s research on consumer choice and innovation diffusion is crucial to understanding how these innovations will be accepted by consumers.
Students in this program typically pursue research interests related to marketing and consumer studies.
Marketing Analytics
Consumption Behaviour
Marketing Management
Multivariate Research Methods
Qualitative Research Methods
Career paths
Graduates of this program often pursue a diverse range of industries related to marketing and consumer behaviour.
Marketing research
Brand management
Marketing management
Advertising and communication
Quality management
Quality control consulting
Admission requirements
To be considered a candidate for this graduate diploma, you must have graduated from a four-year honours degree program (or equivalent) and maintained at least a B average in the final two years of your program. Your degree must focus on one of the following areas:
consumer studies
social sciences
humanities
marketing
finance
real estate
You'll be asked to submit a discussion paper indicating why you are interested in the field of market research.
Proof of English proficiency is required for applicants whose first language is not English. Please note that test scores must be valid for the start of the program.
Applicants who completed a post-secondary degree from Canada, the United States, the United Kingdom, Australia, or New Zealand may request that this requirement be waived. This request will be reviewed by the graduate selection committee, who may ask for an interview and/or supplementary documentation in their consideration.
Applicants with considerable experience in a business or management role, who meet the minimum grade requirements but are lacking in the required academic areas may be required to complete one or more recommended undergraduate courses in order to comply with program standards.