![](https://www.uoguelph.ca/lang/sites/default/files/styles/large/public/sr_leafs_220323_05.jpeg?itok=bNYv5856)
Toronto Maple Leafs partially get it right with new jersey design
Dr. Timothy Dewhirst says the black and blue “Next Gen” edition showed promise as a branding strategy by linking the team with patriotism and being seen as “Canada’s team" in his new Toronto Star opinion piece.