At Ticketmaster, the price isn’t right
When it comes to concert tickets, "the price does not seem right," writes marketing professor Dr. Timothy Dewhirst in a new Toronto Star commentary.
Research with Impact
Interest Rate Hike to Hurt Those With Heavy Debt, Says U of G Finance Researcher
Another interest rate hike from the Bank of Canada means some Canadians could be spending a lot more on their mortgage and debt, but Nikola Gradojevic, a finance researcher, believes the rate hikes will end soon.
Who knew aliens could sell candy? Forty years later, the legacy of ‘E.T.’ includes product placement in movies
Dr. Timothy Dewhirst discusses why “E.T.” was an important turning point in product placement, in a new Toronto Star Opinion commentary.
One way to reclaim the Canadian flag as a symbol of diversity and inclusiveness
Marketing professor Dr. Timothy Dewhirst explains in a new Toronto Star opinion commentary how the concept of "co-branding" plays into flag display.
Lang faculty contribute to U of G's $3.9 million SSHRC funding
Drs. René Kirkegaard, Ann Pegoraro and Thanasis Stengos receive SSHRC Insight Grants funding for three unique research projects.
Rogue golfers may find their brands in the rough
Dr. Timothy Dewhirst examined golfer Dustin Johnson’s brand ambassadorship in a commentary for the Toronto Star.
With food ‘shrinkflation,’ less is more these days
Dr. Timothy Dewhirst writes that along with inflation, we are also seeing "shrinkflation" and though these reductions may go unnoticed at first, they represent price increases.
No token hires: Putting women in top jobs in men's sports is about winning
Dr. Ann Pegoraro spoke to CBC News about the value of having women in top positions with sports clubs.
Want Your Employees to Return to the Office? U of G Expert Offers Insight, Advice
Dr. Jamie Gruman offers his insights on returning to the office. He notes that flexibility is a tactic that could be used to support employees and their return to the office.
Sustainable Practices Good for Business During Economic Crises, U of G Study Finds
Dr. Jing Lu, Dr. Kathleen Rodenburg, Dr. Lianne Foti and Dr. Ann Pegoraro co-authored a new study that found companies prioritizing sustainability in their business strategies are better positioned to survive during times of crisis and experience economic growth.