Sandeep Mishra

I am an Associate Professor in the Department of Marketing and Consumer Studies in the Lang School of Business and Economics, University of Guelph.

I direct the Adaptive Ventures Lab. My students and I research personality and individual differences bearing on sales and entrepreneurship: risk-taking, gambling, social judgment, and motivation.

I teach undergraduate, graduate, and executive-level classes in sales, negotiation, decision-making, and statistics. I also consult and offer training training in these areas of expertise.