Cris Bravo Monge

Dr. Cris Bravo Monge is an Assistant Professor in the Department of Management whose research interests encompass various facets of entrepreneurship, including social, corporate, intrapreneurship, family entrepreneurship, and entrepreneurial ecosystems. His work delves into the drivers and factors that influence entrepreneurial activities across different contexts, such as national environments, corporate settings, and family businesses. Additionally, Dr. Bravo focuses on developing and validating instruments to assess entrepreneurial climates and identifying strategies for nurturing high-potential employees as intrapreneurs. His research aims to understand, promote, and facilitate innovation and entrepreneurial activities in various organizational settings.  

In the case study "What Now? A Canadian Automotive Parts Manufacturing Firm Embarks on a Cultural Change" published in Sage Business Cases, Dr. Bravo Monge examines the cultural transformation initiated by the new CEO of a Canadian automotive parts manufacturing firm. This case highlights the critical role of organizational culture in executing strategies successfully. It illustrates how the Organizational Culture Inventory can be utilized to assess changes over time and alignment with desired outcomes, emphasizing the need for active management of organizational culture.  

The case study reaches a pivotal moment as the company grapples with the aftermath of the COVID-19 pandemic. The cultural transformation seems to have reached a plateau, prompting the organization to consider whether to continue with their original cultural change efforts, scale back to better understand the new normal, or pivot to a new cultural direction. This decision-making process underscores the complexities and challenges of managing organizational culture, particularly in times of crisis and significant external change. 

Bravo Monge, C., (2023). What now? A Canadian automotive parts manufacturing firm embarks on a cultural change. In Sage Business Cases. SAGE Publications, Ltd., https://doi.org/10.4135/9781071919521