Skip to main content
Toggle navigation
GryphMail
CourseLink
Directory
for University of Guelph
Library
Maps
Gryphlife
WebAdvisor
Guelph
Weather
Search University of Guelph
Search
Academics
at University of Guelph
Undergraduate Admissions
Graduate Studies
Distance Education
Academic Calendars
College of Arts
College of Biological Science
College of Engineering & Physical Sciences
College of Social & Applied Human Sciences
Gordon S. Lang School of Business & Economics
Ontario Agricultural College
Ontario Veterinary College
Ridgetown Campus
University of Guelph-Humber
Open Learning and Educational Support
About
University of Guelph
About the University
Arboretum
Board of Governors
Senate
Senior Administration
International
President
Research
at University of Guelph
Services
at University of Guelph
Athletics
Bookstore
Campus Safety Office
Communications & Public Affairs
Government Relations & Community Engagement
Computing & Communications Services
Hospitality Services
Human Resources
Student Affairs
Student Housing Services
More Services
Gordon S. Lang School of Business and Economics
Toggle navigation
About Us
About Lang
Leadership Team
Mission & Vision
Faculty & Staff Directory
The Lang Brand
High School Leadership Academy
Accreditation and Memberships
Lang's Strategic Plan 2023-2028
Programs
Bachelor of Commerce (BComm)
BA Economics
Graduate Programs
Executive Programs
Program Counselling
Areas of Study
Scholarships & Awards
Faculty & Research
Business Impact
Lang's Expertise
Office of the Associate Dean
Teaching & Learning Resources
Faculty Directory
Institutes, Centres and Labs
Research Chairs
Quotable Experts
Our Community
Book a study room
Alumni and Friends
Lang Plaza at Macdonald Hall
Business Career Development Centre
John F. Wood Centre
Donate Now
Home
Nicole Mccallum
Assistant Professor
Department of Marketing and Consumer Studies
Email:
mccallun@uoguelph.ca