Sandeep Mishra

I am an Associate Professor of Marketing at the University of Guelph's Gordon S. Lang School of Business and Economics, where I teach undergraduate, graduate, and executive-level courses in sales and marketing communications, negotiation, and decision-making.

As Director of the Adaptive Ventures Lab, I lead a team researching how personality, individual differences, and motivation shape judgment and decision-making. We use frameworks of social cognition and evolutionary theory to better understand how people navigate complex decisions under risk and uncertainty.