Sandeep Mishra

I am an Associate Professor in the Department of Marketing and Consumer Studies in the Lang School of Business and Economics, University of Guelph.

I direct the Adaptive Ventures Lab. We research topics in behavioral science relevant to sales and entrepreneurship: risk-taking, social judgment, motivation, and personality.

I teach undergraduate, graduate, and executive-level classes in negotiation, decision-making, and sales and marketing communications. I also consult and offer training training in these areas of expertise.