Visiting professor Bradford Hudson will discuss his ongoing research about the iconic Canadian chateau hotels built by Canadian Pacific and now operated by Fairmont. This presentation is a sequel to his earlier CME lecture on the concept of brand heritage and its application at the historic Cunard cruise liine. Brad is t he Fulbright Visiting Research Chair at CME while on sabbatical from Boston University. His specialty is heritage marketing, which involves historical references in current marketing by older companies.