Professor Joe Barth, School of Hospitality and Tourism Management, presented a lecture in Buenos Aires on December 3rd, 2010, based on a paper, "Goodbye Charming Cabernet, Hello Spirited Shiraz: Label Design and Personality Preferences of the Millennials" by Statia Elliott and J.E.(Joe)Barth.
The lecture was part of a certificate program in Wine Marketing offered by the Universidad de San Andrés.
