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![Photo of Jing Wan with an image of a sales sticker blended in the background](//www.uoguelph.ca/lang/sites/default/files/uploads2020/SDG-12---Lead-Image.png)
Using marketing as a force for good in the world
How do we convince people to take action towards addressing climate change? For professor Dr. Jing Wan, a powerful tool in the fight against climate change is marketing.