Date:
Location:
MACS 121
Eileen Fischer (Schulich School of Business)
Frustrated Fatshionistas: An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets
About
The Gordon S. Lang School of Business and Economics at the University of Guelph is committed to developing leaders with a social conscience, an environmental sensibility and a commitment to their communities. We offer a wide range of specialized programs in business and economics across undergraduate, graduate and professional education.
Academic Units & Centres
- Department of Economics & Finance
- Department of Management
- Department of Marketing & Consumer Studies
- School of Hospitality, Food & Tourism Management
- Executive Programs (MBA / MA Leadership)