After completing his undergraduate degree, Drew Harden's sights weren't set on pursuing graduate education. He landed a job as a software tester and looked forward to working as a project manager, but soon realized his passion was in market research and consumer insights. Now in his second year of the M.Sc. in Marketing and Consumer Studies program, Harden is enjoying pursuing his research passion and is the proud recipient of a $20,000 research grant from the Canadian Institutes of Health Research. Read Drew's full profile [1].