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Consumer Studies
Marjorie J. Wall (205 Family and Consumer Studies, Ext. 6129/6126) (E-mail:mwall@uoguelph.ca) Graduate co-ordinator William Frisbee (302 HAFA, Ext. 3013) (E-mail: wfrisbee@uoguelph.ca) Graduate secretary Fran Keen (205 FACS, Ext. 8760) fkeen@uoguelph.ca Department fax (519) 823-1964 Graduate Faculty John W. Auld BA Brock, MA Guelph - Associate Professor May Aung BComm, MComm (Burma), PhD York - Assistant Professor Karen A. Finlay BA Western Ontario, MBA, PhD Toronto - Associate Professor William R. Frisbee BA, MS Union College, PhD Cornell - Associate Professor Thomas F. Funk BS, MS, PhD Purdue - Professor Vinay Kanetkar BArch Indian Inst. of Tech, MArch, MSc, PhD British Columbia - Associate Professor John P. Liefeld BComm Saskatchewan, MBA, DBA Oregon - Professor Jane Londerville MBA Harvard - Lecturer John L. Pratschke BComm, MEconSc, PhD N.U.I. - Professor Marjorie J. Wall BHSc, MSc Guelph, PhD Ohio State - Professor Anne Wilcock BASc Guelph, MSc, PhD Purdue - Associate Professor Lianxi Zhou BEng, MSc Tianjin (China), PhD Concordia - Assistant Professor Associated Graduate Faculty Robert R. Kerton BComm, MA, PhD Duke - Professor, University of Waterloo Richard E. Vosburgh BS Miami, MBA, DBA Indiana - Professor Emeritus Trevor A. Watts BSc, MSc Manitoba, PhD McGill - Professor Emeritus Faculty and graduate students in the Department of Consumer Studies share a focus on the multi-disciplinary examination of consumer behaviour and marketplace phenomena. Central to the department's research and graduate teaching program is the application of consumer behaviour and marketplace knowledge to marketing, housing and real estate management, quality management, and policy issues of concern to a wide variety of private and public sector organizations. The department's graduate program leads to the master of science degree in consumer studies. MSc Program The MSc program draws on a variety of disciplines for theory, concepts, and research methods. Students are required to successfully complete the departmental core of three courses, a minimum of two additional graduate courses in measurement and analysis, one elective graduate course, two graduate seminar courses, and the thesis. The two measurement and analysis courses and the elective course are selected by the student in conjunction with his/her advisory committee and are normally chosen to provide theoretical, conceptual, and/or methodological background for the thesis. A significant number of graduate students in consumer studies direct their course work and thesis research toward applications related to marketing within private and public sector organizations. This particular focus is especially appropriate for students with undergraduate preparation in business administration, commerce, economics, or marketing who have career interests in research and analysis in marketing management. Students with a marketing orientation to their research typically organize their theses by subject matter content (e.g.,consumer behaviour, advertising, distribution, the management of marketing) and/or by industry (e.g., food, textiles & clothing, housing & real estate development, various services). Other students, through course selection and thesis research, direct their academic efforts toward consumer research, quality assurance, applications of consumer economics, and private/public sector policy analysis related to housing and other sectors of the economy. Students pursuing graduate study in these areas come from a wide variety of undergraduate backgrounds in the social sciences, business, and home economics. As a consequence, each student's program of graduate study (beyond the department core) is unique and often requires a course load that differs from those of other students. Departmental Core Courses Departmental core courses are required of all graduate students in the Department of Consumer Studies. The core contains a minimum of 6 half credits (3.0 full credits) and enrollment in the consumer studies seminar (COST*6950) for each semester of full-time graduate study. The programme consists of: COST*6000 Consumption Behaviour Theory COST*6370 Consumer Economics COST*6050 Research in Consumer Studies COST*6950 Consumer Studies Seminar** Two additional graduate courses in measurement and analysis* One additional graduate course* *Chosen by the graduate student with the approval of his/her advisory committee **Taken during each semester of full-time graduate study Admission Requirements Admission information and application forms should be requested directly from the graduate secretary in the Department of Consumer Studies. Offers of admission are granted on a competitive basis and, in part, on the ability of graduate faculty to supervise the student's intended research. Potential applicants are urged to visit the department to discuss their research objectives with graduate faculty prior to applying. Visits should be arranged directly with members of graduate faculty (see Department of Consumer Studies web site for graduate faculty phone numbers and e-mail addresses). All applicants are strongly urged to have successfully completed a minimum of one course in statistics as well as intermediate microeconomics as part of their undergraduate program. Applicants are also encouraged to have completed courses in areas such as marketing, consumer behaviour, consumer/business policy, consumer/business law, and related subjects. Students may be admitted to the graduate program despite deficiencies in certain academic areas. Students admitted with deficiencies will likely be required to address academic weaknesses by enrolling in one or more undergraduate courses at the University of Guelph. Undergraduate courses do not count toward fulfillment of master of science graduation requirements. All applicants are required to submit GRE or GMAT scores. No admission decision will be made prior to receipt of GRE or GMAT scores. The deadline to apply for September admission to the master of science program is April 1. The Department of Consumer Studies admits students to the graduate program only in September. Degree Requirements The program normally consists of at least 6 half credit (3.0 full credits) graduate courses, enrollment in the consumer studies seminar (COST*6950) for each semester of full-time graduate study, and a successfully defended thesis. Additional course credits may be required by the student's advisory committee depending upon the student's background preparation for his/her intended area of study and thesis research.
The Office of Graduate Studies has attempted to ensure the accuracy of this on-line Graduate Calendar. However, the publication of information in this document does not bind the university to the provision of courses, programs, schedules of studies, fees, or facilities as listed herein. Other limitations apply. |
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