Appendix A - Courses
Agricultural Business
| AGBU*6070 Research Methods for Managers U [0.50] | |
|---|---|
| The objective of the course is to provide students with a working knowledge of quantitative and qualitative techniques used in the analysis of management problems. The emphasis is on the application and interpretation of quantitative and qualitative methods rather than on theoretical background. | |
| Restriction(s): | CBE Executive Programs students only |
| Department(s): | Executive MBA Programs |
| AGBU*6100 Food and Agribusiness Economics and Policy U [0.50] | |
|---|---|
| An analysis of economic and policy issues relevant for food and agribusiness managers in affluent economies, with emphasis on the economic and policy environment that exists within North America. | |
| Restriction(s): | CBE Executive Programs students only |
| Department(s): | Executive Programs |
| AGBU*6120 Marketing Management U [0.50] | |
|---|---|
| A study of marketing decision-making in food and agribusiness firms, with emphasis on the formulation of strategic marketing plans. | |
| Restriction(s): | CBE Executive Programs students only |
| Department(s): | Executive Programs |
| AGBU*6300 Problems in Agribusiness - Summer Residency S [0.50] | |
|---|---|
| A seven-day intensive session, delivered at the University of Guelph, that focuses on the development of a management plan for an agribusiness organization through the use of group case studies, seminars and speakers. | |
| Restriction(s): | CBE Executive Programs students only |
| Department(s): | Executive MBA Programs |
| AGBU*6400 Strategic Management & Business Game U [0.50] | |
|---|---|
| An advanced course requiring the application of conceptual, analytical, problem identification, and problem solving skills to develop organizational strategy. Food, agribusiness and other cases are used to explore the development and implementation of strategy and to assess the dynamic relationship between strategy and competition. | |
| Restriction(s): | CBE Executive Programs students only |
| Department(s): | Executive MBA Programs |
| AGBU*6510 Managing Price Risk U [0.50] | |
|---|---|
| The course deals with the use of futures, options and other instruments for marketing, risk management and investment purposes. Emphasis is placed on the development and implementation of trading strategies and on the policy and corporate governance framework necessary to support effective management. | |
| Restriction(s): | CBE Executive Programs students only |
| Department(s): | Executive Programs |
| AGBU*6520 Marketing Research and Analysis U [0.50] | |
|---|---|
| Students will learn the fundamentals of marketing research and analysis as they apply to decision-making. The key focus of the course will be on developing a marketing plan for a real product/service. Input into the marketing plan will come from actual marketing research information collected, analyzed and interpreted by participants. Students will develop and implement background-marketing research that can be used at the conclusion of the course to build the marketing plan. In addition to developing general research skills, special topics such as perceptual mapping for positioning, conjoint analysis for pricing and clustering for segmentation will be examined. | |
| Restriction(s): | CBE Executive Programs students only |
| Department(s): | Executive MBA Programs |
| AGBU*6530 Management Issues in Agriculture U [0.50] | |
|---|---|
| This course discusses the application of general management concepts and practices to agricultural production. Topics include strategies farm managers can use to assess performance, set direction, build capabilities and implement change. All readings and cases are taken from the viewpoint of an owner-operator of a commercial farming operation. | |
| Restriction(s): | CBE Executive Programs students only |
| Department(s): | Executive MBA Programs |
| AGBU*6700 Special Topics: Agribusiness Management U [0.50] | |
|---|---|
| A special topic course focusing on relevant business issues or problems allowing students to enhance and further develop expertise in specific areas of management. May be offered to students in any semester. | |
| Restriction(s): | CBE Executive Programs students only |
| Department(s): | Executive Programs |