Appendix A - Courses
Agricultural Business
| AGBU*6520 Marketing Research and Analysis U [0.50] | |
|---|---|
| Students will learn the fundamentals of marketing research and analysis as they apply to decision-making. The key focus of the course will be on developing a marketing plan for a real product/service. Input into the marketing plan will come from actual marketing research information collected, analyzed and interpreted by participants. Students will develop and implement background-marketing research that can be used at the conclusion of the course to build the marketing plan. In addition to developing general research skills, special topics such as perceptual mapping for positioning, conjoint analysis for pricing and clustering for segmentation will be examined. | |
| Restriction(s): | CBE Executive Programs students only |
| Department(s): | Executive MBA Programs |
| AGBU*6530 Management Issues in Agriculture U [0.50] | |
|---|---|
| This course discusses the application of general management concepts and practices to agricultural production. Topics include strategies farm managers can use to assess performance, set direction, build capabilities and implement change. All readings and cases are taken from the viewpoint of an owner-operator of a commercial farming operation. | |
| Restriction(s): | CBE Executive Programs students only |
| Department(s): | Executive MBA Programs |
| AGBU*6700 Special Topics: Agribusiness Management U [0.50] | |
|---|---|
| A special topic course focusing on relevant business issues or problems allowing students to enhance and further develop expertise in specific areas of management. May be offered to students in any semester. | |
| Restriction(s): | CBE Executive Programs students only |
| Department(s): | Executive Programs |