Department of Consumer Studies, College of Social and Applied Human Sciences.

A Marketing Management minor is designed for students who wish to pursue interdisciplinary studies that consider consumers and the marketplace, consumers and their decision processes and behaviours, markets and their structure and various interactive relationships, and issues concerning market management.

Minor (Honours Program)

A minimum of 5.00 credits is required, including:

COST*1000 [0.50] Introduction to Marketing Management

ECON*1050 [0.50] Introductory Microeconomics

ECON*1100 [0.50] Introductory Macroeconomics

AGEC*2220 [0.50] Financial Accounting

COST*2600 [0.50] Fundamentals of Consumer Behaviour

2.00 restricted electives from the list of Restricted Electives, 1.00 of which must be at the 3000 or 4000 level

One of:

HTM*2200 [0.50] Organizational Design and Effectiveness

ISS*2500 [0.50] Management in Organizations

Restricted Electives

AGEC*4360 [0.50] Marketing Research

AGEC*4370 [0.50] Marketing Management

COST*2020 [0.50] Information Management

COST*3020 [0.50] Distribution Systems & Retail Management

COST*3030 [0.50] Research Methods

COST*3040 [0.50] Business and Consumer Law

COST*3100 [0.50] Economic Behaviour of Households

COST*3600 [0.50] Consumer Information Processes

COST*4050 [0.50] Consumer, Business and Government Relations

ECON*2200 [0.50] Industrial Relations

ECON*2310 [0.50] Intermediate Microeconomics

ECON*2720 [0.50] Business History

ECON*3200 [0.50] Economics of Industrial Relations

ECON*3560 [0.50] Theory of Finance

One of:

ECON*2740 [0.50] Economic Statistics

STAT*2060 [0.50] Statistics for Business Decisions