X. Degree Programs
Bachelor of Arts (B.A.)
Marketing Management (MKMN)
Department of Marketing and Consumer Studies, College of Social and Applied Human Sciences.
A Marketing Management minor is designed for students who wish to pursue interdisciplinary studies that consider consumers and the marketplace, consumers and their decision processes and behaviours, markets and their structure and various interactive relationships, and issues concerning market management.
Minor (Honours Program)
A minimum of 5.00 credits is required, including:
|
AGEC*2220
|
[0.50] |
Financial Accounting |
|
COST*1000
|
[0.50] |
Introduction to Marketing Management |
|
COST*2600
|
[0.50] |
Fundamentals of Consumer Behaviour |
|
ECON*1050
|
[0.50] |
Introductory Microeconomics |
|
ECON*1100
|
[0.50] |
Introductory Macroeconomics |
| One of: |
|
HTM*2200
|
[0.50] |
Organizational Behaviour I |
|
ISS*2500
|
[0.50] |
Management in Organizations |
| 2.00 restricted electives from the list of Restricted Electives, 1.00 of which must be at the 3000 or 4000 level |
|
