X. Degree Programs
Bachelor of Arts (B.A.)
Marketing Management (MKMN)
Department of Marketing and Consumer Studies, College of Management and Economics
A Marketing Management minor is designed for students who wish to pursue interdisciplinary studies that consider consumers and the marketplace, consumers and their decision processes and behaviours, markets and their structure and various interactive relationships, and issues concerning market management.
Students who wish to declare the Marketing Management Minor specialization must apply directly to the Department. In order to be eligible, applicants must have a cumulative average of 70% or better in all course attempts towards the minor.
Minor (Honours Program)
A minimum of 5.00 credits is required, including:
BUS*2220
|
[0.50] |
Financial Accounting |
ECON*1050
|
[0.50] |
Introductory Microeconomics |
ECON*1100
|
[0.50] |
Introductory Macroeconomics |
MCS*1000
|
[0.50] |
Introductory Marketing |
MCS*2600
|
[0.50] |
Fundamentals of Consumer Behaviour |
One of: |
HTM*2200
|
[0.50] |
Organizational Behaviour I |
ISS*2500
|
[0.50] |
Management in Organizations |
|
2.00 restricted electives from the list of Restricted Electives, 1.00 of which must be at the 3000 or 4000 level |
Restricted Electives
AGEC*4360
|
[0.50] |
Marketing Research |
AGEC*4370
|
[0.50] |
Food & Agri Marketing Management |
ECON*2200
|
[0.50] |
Industrial Relations |
ECON*2310
|
[0.50] |
Intermediate Microeconomics |
ECON*2720
|
[0.50] |
Business History |
ECON*3200
|
[0.50] |
Economics of Industrial Relations |
ECON*3560
|
[0.50] |
Theory of Finance |
MCS*2020
|
[0.50] |
Information Management |
MCS*3020
|
[0.50] |
Services Marketing |
MCS*3030
|
[0.50] |
Research Methods |
MCS*3040
|
[0.50] |
Business and Consumer Law |
MCS*3100
|
[0.50] |
Economic Behaviour of Households |
MCS*3600
|
[0.50] |
Consumer Information Processes |
MCS*4050
|
[0.50] |
The Evolution of Capitalism: A Canadian Perspective |
One of: |
|
|