X. Degree Programs
Bachelor of Arts (B.A.)
Marketing Management (MKMN)
Department of Marketing and Consumer Studies, College of Management and Economics
A Marketing Management minor is designed for students who wish to pursue interdisciplinary studies that consider consumers and the marketplace, consumers and their decision processes and behaviours, markets and their structure and various interactive relationships, and issues concerning market management.
Students who wish to declare the Marketing Management Minor specialization must apply directly to the Department. In order to be eligible, applicants must have a cumulative average of 70% or better in all course attempts towards the minor.
Minor (Honours Program)
A minimum of 5.00 credits is required, including:
| BUS*2220 | [0.50] | Financial Accounting |
| BUS*2090 | [0.50] | Individuals and Groups in Organizations |
| ECON*1050 | [0.50] | Introductory Microeconomics |
| ECON*1100 | [0.50] | Introductory Macroeconomics |
| MCS*1000 | [0.50] | Introductory Marketing |
| MCS*2600 | [0.50] | Fundamentals of Consumer Behaviour |
| 2.00 restricted electives from the list of Restricted Electives, 1.00 of which must be at the 3000 level | ||
Restricted Electives
| MCS*2020 | [0.50] | Information Management | ||||||
| MCS*3000 | [0.50] | Advanced Marketing | ||||||
| MCS*3030 | [0.50] | Research Methods | ||||||
| MCS*3040 | [0.50] | Business and Consumer Law | ||||||
| MCS*3500 | [0.50] | Market Analysis and Planning | ||||||
| MCS*3600 | [0.50] | Consumer Information Processes | ||||||
| MCS*3620 | [0.50] | Marketing Communications | ||||||
| One of: | ||||||||
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