X. Degree Programs
Bachelor of Commerce (B.Comm.)
Marketing Management (Co-op) (MKMN:C)
Department of Marketing and Consumer Studies, College of Business and Economics
The Co-op program in Marketing Management is designed to facilitate the transition of students from academic studies to a professional career by enhancing the integration of theory and practice.
The Co-op in Marketing Management is a five year program including 5 work terms. Although the recommended schedule includes 5 work terms, students have the option to complete only 4 of the 5 work terms, but must graduate with a Fall, Winter, and Summer work term. Please refer to the Co-operative Education program policy with respect to adjusting the schedule listed below.
Students are eligible to participate in a maximum two (2) summer employment processes and must follow the academic work schedule as outlined on the Co-operative Education and Career Services website: https://www.recruitguelph.ca/cecs/.
In order for students to be eligible to continue in the Co-op program, they must meet a minimum 70% cumulative average requirement after second semester, as well as meet all work term requirements. Please refer to the Co-operative Education program policy with respect to work term performance grading and work term report grading.
For additional program information, students should consult with the B.Comm. Program Counsellors or the MKMN Co-op Faculty Advisor.
Liberal Education Requirement
As part of the graduation requirement, all students within the B.Comm. Program are required to complete 1.50 credits from at least two different subject prefixes as listed under the B.Comm. Program Information section of the undergraduate calendar.
Major
For this major, 20.00 credits are required, of which 14.00 are specified, 2.50 are restricted electives (from lists), 1.50 are Liberal Education electives, and 2.00 are free electives. A possible program sequence is outlined below.
Given the professional and applied nature of the program, there are no double majors or minors associated with the degree. Elective options enable students to select courses which support or complement their primary field of study. Examples: (1) students can use a combination of restricted, Liberal Education, and free electives to earn the Certificate in Leadership. See http://www.leadershipcertificate.com/ for information about this certificate and its course requirements; (2) students interested in languages and/or going on exchange can use their Liberal Education and free electives to study one or more of the various languages taught at the University. Note: students also can take courses of interest as electives without concern for clustering.
Semester 1- Fall
Semester 2 - Winter
Semesters 1 or 2 - Fall or Winter
Semester 3 - Fall
Semesters 3 or 4 - Fall or Winter
Summer Semester
| COOP*1000 | [0.00] | Co-op Work Term I |
Fall Semester
| COOP*2000 | [0.00] | Co-op Work Term II |
Semester 5 - Winter
The following 5.00 credits must be completed over semesters 5 and 6. Select 2.50 credits in Winter Semester 5 and the remaining 2.50 in Fall Semester 6:
| ECON*2560 | [0.50] | Theory of Finance |
| FARE*3310 | [0.50] | Operations Management |
| MCS*3500 | [0.50] | Market Analysis and Planning |
| MCS*3620 | [0.50] | Marketing Communications |
| MGMT*3320 | [0.50] | Financial Management |
| 0.50 Leadership/Professionalism electives (see List E3) | ||
| 2.00 electives | ||
Summer Semester
| COOP*3000 | [0.00] | Co-op Work Term III |
Semester 6 - Fall
Select 2.50 credits from the list below that were not taken in Winter Semester 5:
| ECON*2560 | [0.50] | Theory of Finance |
| FARE*3310 | [0.50] | Operations Management |
| MCS*3500 | [0.50] | Market Analysis and Planning |
| MCS*3620 | [0.50] | Marketing Communications |
| MGMT*3320 | [0.50] | Financial Management |
| 0.50 Leadership/Professionalism electives (see List E3) | ||
| 2.00 electives | ||
Winter Semester
| COOP*4000 | [0.00] | Co-op Work Term IV |
| (Eight month work term in conjunction with COOP*5000) | ||
Summer Semester
| COOP*5000 | [0.00] | Co-op Work Term V |
| (Eight month work term in conjunction with COOP*4000) | ||
Semesters 7 or 8 - Fall or Winter
| MCS*3600 | [0.50] | Consumer Information Processes |
| MCS*4370 | [0.50] | Marketing Strategy |
| MCS*4600 | [0.50] | International Marketing |
| MGMT*3020 | [0.50] | Corporate Social Responsibility |
| MGMT*4000 | [0.50] | Strategic Management |
| 0.50 Advanced Marketing electives (see List E4) | ||
| 0.50 Experiential Learning Capstone electives (see List E5) | ||
| 1.50 electives | ||
Restricted Electives for the Marketing Management Major
The electives in the B.Comm. Marketing Management program help ensure achievement of all of the University's 10 Learning Objectives except "Numeracy". The Marketing Management program delivers substantial "Numeracy" through its required math, statistics, and economics courses as well as through emphasis on data analysis in courses such as Research Methods (MCS*3030) and Market Analysis and Planning (MCS*3500).
Substitutions for restricted electives will be allowed if a Marketing and Consumer Studies Faculty Advisor agrees that a proposed alternative is relevant to marketing in today’s world and has an appropriate level of rigour.
Marketing Environment Elective - List E1
To supplement the knowledge students gain in MCS*1000 about the socio-cultural, economic, political/legal, and technological "environmental" factors that must be taken into consideration in marketing decision-making, marketing management majors must take one [0.50 credits] of:
| ANTH*1150 | [0.50] | Introduction to Anthropology |
| ARTH*1220 | [0.50] | The Visual Arts Today |
| EDRD*1400 | [0.50] | Introduction to Design |
| FRHD*1010 | [0.50] | Human Development |
| GEOG*1200 | [0.50] | Society and Space |
| GEOG*1220 | [0.50] | Human Impact on the Environment |
| GEOG*2510 | [0.50] | Canada: A Regional Synthesis |
| HIST*2610 | [0.50] | Contemporary Canadian Issues |
| NUTR*1010 | [0.50] | Nutrition and Society |
| PHIL*2070 | [0.50] | Philosophy of the Environment |
| POLS*1400 | [0.50] | Issues in Canadian Politics |
| POLS*2250 | [0.50] | Public Administration and Governance |
| POLS*2300 | [0.50] | Canadian Government and Politics |
| SOC*1100 | [0.50] | Sociology |
History/Global Elective - List E2
To help marketing majors develop a sense of the fundamental relativity of knowledge and understanding over time and/or to help them gain the global perspective needed in senior marketing courses, marketing management majors must take one [0.50 credits] of:
| ARTH*2490 | [0.50] | History of Canadian Art |
| BIOL*1500 | [0.50] | Humans in the Natural World |
| EURO*1050 | [0.50] | The Emergence of a United Europe |
| GEOG*2030 | [0.50] | Environment and Development |
| HIST*1150 | [0.50] | The Modern World |
| HIST*1250 | [0.50] | Science and Technology in a Global Context |
| HIST*2070 | [0.50] | World Religions in Historical Perspective |
| HIST*2250 | [0.50] | Environment and History |
| HIST*2300 | [0.50] | The United States Since 1776 |
| HIST*2510 | [0.50] | Modern Europe Since 1789 |
| HIST*2800 | [0.50] | The History of the Modern Family |
| HIST*2910 | [0.50] | Modern Asia |
| HIST*2930 | [0.50] | Women and Cultural Change |
| HIST*3070 | [0.50] | Modern India |
| HIST*3150 | [0.50] | History and Culture of Mexico |
| ISS*2000 | [0.50] | Asia |
| MUSC*2280 | [0.50] | Masterworks of Music |
| POLS*1500 | [0.50] | World Politics |
| POLS*2080 | [0.50] | Development and Underdevelopment |
| POLS*2200 | [0.50] | International Relations |
Leadership/Professionalism Elective - List E3
To help prepare senior marketing management majors for leadersship positions in organizations, they must take one [0.50 credits] of:
| ECON*2310 | [0.50] | Intermediate Microeconomics |
| ECON*2410 | [0.50] | Intermediate Macroeconomics |
| EDRD*3160 | [0.50] | International Communication |
| EDRD*4120 | [0.50] | Leadership Development in Small Organizations |
| HROB*2010 | [0.50] | Foundations of Leadership |
| MCS*3080 | [0.50] | The Corporation and Society |
| MGMT*3020 | [0.50] | Corporate Social Responsibility |
| MGMT*4260 | [0.50] | International Business |
| PHIL*2100 | [0.50] | Critical Thinking |
| PHIL*2120 | [0.50] | Ethics |
| PHIL*2600 | [0.50] | Business and Professional Ethics |
Advanced Marketing Elective - List E4
To address the University Learning Objective of “Depth and Breadth of Learning” and to enhance the knowledge of product development, placement strategies, and the integration of societal influences on thinking, senior marketing management majors must take one [0.5 credits] of:
| MCS*3010 | [0.50] | Quality Management |
| MCS*4020 | [0.50] | Research in Consumer Studies |
| MCS*4040 | [0.50] | Management in Product Development |
| MCS*4050 | [0.50] | The Evolution of Capitalism: A Canadian Perspective |
| MCS*4300 | [0.50] | Marketing and Society |
| MCS*4400 | [0.50] | Pricing Management |
| MCS*4910 | [0.50] | Topics in Consumer Studies |
| MGMT*4350 | [0.50] | Business Case Competition Preparation |
Experiential Learning Capstone Electives - List E5
To enhance their understanding of marketing in terms of application, senior marketing management majors must take one [0.50 credits] of:
| HROB*4010 | [0.50] | Leadership Certificate Capstone |
| MCS*4100 | [0.50] | Entrepreneurship |
| MCS*4920 | [0.50] | Topics in Consumer Studies |
| MCS*4950 | [0.50] | Consumer Studies Practicum |
| MGMT*4020 | [0.50] | Interdisciplinary Food Product Development I |
| MGMT*4030 | [0.50] | Interdisciplinary Food Product Development II |
| MGMT*4050 | [0.50] | Applied Community Project I |
| MGMT*4060 | [0.50] | Applied Community Project II |