MCS*3030 Research Methods F,W (3-0) [0.50]
This course examines the concepts, principles and practices for consumer, market and product development research processes. Topics include research problem definition, research objectives, research design, measurement, sampling methods, execution and research management, analysis and interpretation, and report writing.
Prerequisite(s): 1 of ECON*2740, PSYC*1010, STAT*2060
Restriction(s): Registration in BCOMM.MKMN, BCOMM.MKMN:C, BCOMM.REH, BCOMM.REH:C, or the BCOMM.MKMN, BCOMM.MKTG minor. This is a Priority Access Course. Some restrictions may apply during some time periods. Please contact the department for more information.
Department(s): Department of Marketing and Consumer Studies