X. Degree Programs
Bachelor of Commerce (B.Comm.)
Marketing (MKTG)
Department of Marketing and Consumer Studies, Gordon S. Lang School of Business and Economics
The minor in Marketing is designed for students who wish to better understand the subject of marketing and potentially integrate this with their primary field of study. The program develops a core knowledge of contemporary theory and principles of marketing and consumer behaviour of particular relevance to the non-specialist. Note: the minor in Marketing is not open to students enrolled in the Marketing Management major in the Bachelor of Commerce degree.
Minor (Honours Program)
| A minimum of 5.00 credits is required, including: | ||
| ECON*1050 | [0.50] | Introductory Microeconomics |
| HROB*2090 | [0.50] | Individuals and Groups in Organizations |
| MCS*1000 | [0.50] | Introductory Marketing |
| MCS*2600 | [0.50] | Fundamentals of Consumer Behaviour |
| MCS*3000 | [0.50] | Advanced Marketing |
| PSYC*1000 | [0.50] | Introduction to Psychology |
Restricted Electives
2.00 restricted Electives:
| ECON*2740 | [0.50] | Economic Statistics |
| MCS*3010 | [0.50] | Quality Management |
| MCS*3030 | [0.50] | Research Methods |
| MCS*3500 | [0.50] | Marketing Analytics |
| MCS*3600 | [0.50] | Consumer Information Processes |
| MCS*3620 | [0.50] | Marketing Communications |
| MCS*4040 | [0.50] | Management in Product Development |
| MCS*4300 | [0.50] | Marketing and Society |
| MCS*4400 | [0.50] | Pricing Management |
| MCS*4600 | [0.50] | International Marketing |
| PSYC*1010 | [0.50] | Making Sense of Data in Psychological Research |
| STAT*2060 | [0.50] | Statistics for Business Decisions |
*NOTE: only one of ECON*2740, PSYC*1010 or STAT*2060 may be counted as a restricted elective towards the minor in Marketing.