| MCS*3050 Digital Marketing F,W (3-0) [0.50] |
| This course examines actionable marketing strategies and tactics that can be implemented and measured with a variety of digital
tools. We will examine the convergence of owned media, earned media and paid media in digital spaces, and learn how a strategic
plan can be supported on digital marketing platforms. Marketing management principles, and the design, measurement and evaluation
of communication programs will be viewed through the lens of digital marketing.
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| Offering(s): |
Also offered through Distance Education format. |
| Prerequisite(s): |
10.00 credits including MCS*1000, MCS*2020 |
| Restriction(s): |
This is a Priority Access Course. Enrolment may be restricted to particular programs or specializations or semester levels during certain periods. See the departmental
website for more information.
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| Department(s): |
Department of Marketing and Consumer
Studies
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