Market validation through customer-focused sensory analysis of functional bakery goods

Lead Applicant: Lisa Duizer

Research Priority: Innovative Products & Product Improvement Projects

Program Type: Gryphon's LAAIR

Funding Cycle: 2021/2022

Research Centre: NA

Research Summary: The COVID-19 pandemic has increased home baking with a spike in the popularity of preparing sourdough bread. This bread must be made from scratch, requiring time and resources. We have developed a ready-to-use dry sourdough bread mix using local ingredients that take less time to prepare while still allowing consumers to have a home baking experience. To find out if our product meets the needs of consumers, we will conduct a market validation study through a home-use study and focus groups. Findings from this work will ensure a healthy product that also supports the Ontario agri-food sector.