Using behavioral economics to promote best management practices adoption: Experimental evidence on the effectiveness of nudges, framing, and messenger selection

Lead Applicant: Tongzhe Li

Research Priority: Sustainable Production Systems

Program Type: Tier 1

Funding Cycle: 2020/2021

Research Centre: NA

Research Summary: Investigating primary drivers behind behaviour change in Ontario's agri-food sector to help overcome barriers to adoption of best management practices.