PCDR
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Marketing Management Co-op Information for Employers

Adding Value to Your Team

Students in Marketing Management gain an understanding of consumer behavior and decision making, critical skills for any marketer. Starting in first year, students develop solid, core business skills in accounting, human resources and management, while exploring a wide variety of marketing specific courses including consumer psychology, market research, marketing communications and consumer law.

University of Guelph Advantage

Students also have the opportunity to select from courses that increase their understanding of international and cross-cultural issues, as well as courses in areas of personal interest. Marketing Management courses available in senior years include Digital Marketing, Marketing Communications, Marketing Analytics, Marketing Strategy, International Marketing, International Communication, Retail Management, Entrepreneurship, Marketing & Society, and International Marketing.

Our co-op process responds to your needs. Employers can post, hire and interview throughout the semester and our students are available for 4 or 8 month work terms. The Experience Guelph hiring tool makes hiring Guelph co-op students easy!

Student Strengths

 Critical Thinking

Strong analytical skills developed as students complete extensive business case studies.

 Deep Understanding

Programming requirements for graduation include the completion of electives in the following areas: Marketing Environment, History/Global Perspective, Leadership/Professionalism, Advanced Marketing, Experiential Learning

 Communication

Highly effective leadership and communication skills developed through education, extra-curricular involvement and work experiences.

Marketing Management Work Term Schedule

YEAR
 

FALL

 

WINTER

 

SUMMER

ONEAcademicAcademicOff
TWOAcademicAcademicWork
THREEWorkAcademicWork
FOURAcademicWorkWork
FIVEAcademicAcademic 

Marketing Management Course Sequencing

Please see the current undergraduate calendar for more information.

Fall

  • Introduction to Business
  • Introductory Microeconomics
  • Business Mathematics
  • Introduction to Psychology

Winter

  • Introductory Marketing
  • Introductory Financial Accounting
  • Introductory Macroeconomics
  • 1 Restricted Elective
  • 1 Elective

Fall

  • Management Accounting
  • Business Communication
  • Introduction to Co-operative Education
  • One Of: Economic Statistics or Statistics for Business
    Decisions or Making Sense Of Data in Psychological Research
  • Individuals and Groups In Organizations
  • Introductory Research Methods

Winter

  • Information Management 
  • Fundamentals of Consumer Behaviour
  • Research Methods
  • Business and Consumer Law
  • 1 Restricted Elective

Summer

Work Term One

Fall

Work Term Two

Winter

  • Operations Management
  • Introduction to Finance
  • Integrated Marketing Communications
  • 1 Restricted Elective
  • 1 Elective

Summer

Work Term Three

Fall

  • Principles of Responsible Organizations 
  • Marketing Analytics
  • Justice, Equity, Diversity and Inclusion in the Workplace 
  • 2 Electives

Winter

Work Term Four

Summer

Work Term Five

Fall

  • Advanced Consumer Behaviour 
  • Marketing Strategy
  • 3 Electives

Winter

  • International Marketing
  • Strategic Management
  • Digital Marketing
  • 2 Restricted Electives