Marketing Management Co-op Information for Employers
Adding Value to Your Team
Students in Marketing Management gain an understanding of consumer behavior and decision making, critical skills for any marketer. Starting in first year, students develop solid, core business skills in accounting, human resources and management, while exploring a wide variety of marketing specific courses including consumer psychology, market research, marketing communications and consumer law.
University of Guelph Advantage
Students also have the opportunity to select from courses that increase their understanding of international and cross-cultural issues, as well as courses in areas of personal interest. Marketing Management courses available in senior years include Digital Marketing, Marketing Communications, Marketing Analytics, Marketing Strategy, International Marketing, International Communication, Retail Management, Entrepreneurship, Marketing & Society, and International Marketing.
Our co-op process responds to your needs. Employers can post, hire and interview throughout the semester and our students are available for 4 or 8 month work terms. The Experience Guelph hiring tool makes hiring Guelph co-op students easy!
Student Strengths
Critical Thinking
Strong analytical skills developed as students complete extensive business case studies.
Deep Understanding
Programming requirements for graduation include the completion of electives in the following areas: Marketing Environment, History/Global Perspective, Leadership/Professionalism, Advanced Marketing, Experiential Learning
Communication
Highly effective leadership and communication skills developed through education, extra-curricular involvement and work experiences.
Marketing Management Work Term Schedule
| YEAR | FALL | WINTER | SUMMER |
|---|---|---|---|
| ONE | Academic | Academic | Off |
| TWO | Academic | Academic | Work |
| THREE | Work | Academic | Work |
| FOUR | Academic | Work | Work |
| FIVE | Academic | Academic |
Marketing Management Course Sequencing
Please see the current undergraduate calendar for more information.
Fall
- Introduction to Business
- Introductory Microeconomics
- Business Mathematics
- Introduction to Psychology
Winter
- Introductory Marketing
- Introductory Financial Accounting
- Introductory Macroeconomics
- 1 Restricted Elective
- 1 Elective
Fall
- Management Accounting
- Business Communication
- Introduction to Co-operative Education
- One Of: Economic Statistics or Statistics for Business
Decisions or Making Sense Of Data in Psychological Research - Individuals and Groups In Organizations
- Introductory Research Methods
Winter
- Information Management
- Fundamentals of Consumer Behaviour
- Research Methods
- Business and Consumer Law
- 1 Restricted Elective
Summer
Work Term One
Fall
Work Term Two
Winter
- Operations Management
- Introduction to Finance
- Integrated Marketing Communications
- 1 Restricted Elective
- 1 Elective
Summer
Work Term Three
Fall
- Principles of Responsible Organizations
- Marketing Analytics
- Justice, Equity, Diversity and Inclusion in the Workplace
- 2 Electives
Winter
Work Term Four
Summer
Work Term Five
Fall
- Advanced Consumer Behaviour
- Marketing Strategy
- 3 Electives
Winter
- International Marketing
- Strategic Management
- Digital Marketing
- 2 Restricted Electives
About Us
The Experiential Learning Hub is home to experiential learning opportunities on and off-campus, co-op, career education and community engaged learning.