CAMA Students Place 2nd at National Marketing Competition.

Posted on Wednesday, April 13, 2022

The University of Guelph’s Canadian Agri-Marketing Association (CAMA) Student Chapter placed second overall in the 2022 National Agri-Marketing Association (NAMA) Student Marketing Competition held April 5-7th in Kansas City, MO.

The 2022 competition, which returned to an in-person format after two years online, saw the University of Guelph CAMA team compete against 20 American agriculture universities.

This year, the U of G CAMA team developed a comprehensive marketing plan for Frosée, a single serve, frozen rosé wine, crafted from fresh Ontario grapes and complemented with the flavors of Ontario grown fruits. The team spent the last eight months conducting market research, writing the marketing plan, and developing a presentation to pitch to a panel of industry experts.

“I am so proud of this group and the work they have done. There is a tradition of excellence that has developed the past few years and as defending champions I am sure they felt the weight of expectations,” says Prof. Mike Von Massow, faculty advisor to the CAMA Student Chapter. "It's easy to get excited by the success in competition but the quality of work that goes into the plan and the presentation is where they really shine. This team was outstanding, and I was pleased to see the progress through the two semesters they worked on this experiential learning opportunity.”

This year’s team included:

Corine Bateman (Food and Agricultural Business)
Vera Hoogendoorn (Food and Agricultural Business)
Patrick MacCarthy (Food and Agricultural Business)
Joleen Otten (Management Economics and Finance)
Taylor Vander Meulen (Food and Agricultural Business)
Katie Voskamp (Management)
Carmen White (Food and Agricultural Business)