University of Guelph CAMA student chapter wins marketing competition at the Annual National Agri-Marketing Association Conference!

Posted on Thursday, April 22, 2021

The Guelph student chapter of the Canadian Agri-Marketing Association (CAMA) has won the Student Competition at the Annual NAMA Agri-Marketing Conference. 25 to 30 teams from universities and colleges in the USA and Canada participate in this conference every year.

This year, the UofG CAMA team developed a comprehensive marketing plan for ImmunoGo, a novel yogurt product that strengthens the immune system. Eight months of hard work have paid off for the team and their advisor, FARE faculty Dr. Mike von Massow. In this three day event, the team advanced from the pool stage on Tuesday to the semi-finals yesterday to the finals today. Congratulations, Team!