Marketing Management
Why Study Marketing Management at U of G?
Graduates of the University of Guelph's Marketing Management program are equipped with the practical and theoretical knowledge in marketing specific topics, including consumer psychology, market research, advertising pricing, product development, quality management and consumer law, with plenty of opportunities to learn outside of the lecture hall with an international exchange at one of our partner universities or helping a local business develop a marketing plan for a course credit.
Gain the Best of Both Worlds
The Marketing Management program consists of a balanced curriculum of marketing and liberal education courses that provide students with an understanding of the world you will work and live in as active and engaged citizens.
Build Your Foundation
Students will gain knowledge in creating, communicating, and delivering product offerings to create value to stakeholders in a global and connected economy, opening a variety of career paths.
Engage in Interdisciplinary Studies
Lang's Marketing Management program strengthens your understanding of consumer behaviour and decision-making – critical abilities for any effective marketer or business leader.
To see all courses offered in the Marketing Management program, visit our Academic Calendar.
Gain Valuable Experience Through Co-op
Our Marketing Management co-op provides over 20 months of real-world co-op experience, designed to facilitate the transition of students from academic studies to a professional career improving students’ job search skills, work performance and networking abilities, and boosting resume experience. Learn more about the Marketing Management co-op program.
Careers in Marketing Management
Upon graduating, you will be ready to start your career as a more engaged, active global citizen, built on the Department of Marketing and Consumer Studies’ expertise in the field of marketing and consumer research from a liberal education philosophy perspective. The courses and experiences offered in the degree open a variety of marketing and leadership paths upon graduation.
Here are just a few careers our graduates have successfully pursued:
- Marketing director
- Retail buying consultant
- Brand manager
- Market research or public relations
Hear From A Marketing Management Student
"The profs at Lang know how important it is to balance textbook knowledge and real-life information. Their impact on my personal and professional life exceeds anyone else, including my family. As an international student, the support I received from Lang was important to my growth."
Lang has offered me countless opportunities to grow both personally and professionally. During my time here, I've had the privilege to enhance student life by actively engaging in student organizations, taking on meaningful employment roles, and contributing to the publication of faculty research.
Discover More Options
Students considering Marketing Management may also be interested in Management or other majors.
Admission Requirements
Explore admission requirements for Canadian, international, transfer, and mature students. Start your journey today!
Scholarships & Bursaries
We offer a wide range of financial aid programs to assist with funding your education at the University of Guelph.
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