Ava Overholt may be poised to graduate from the Gordon S. Lang School of Business and Economics with a Bachelor of Commerce focused on Hospitality and Tourism Management (HTM) with a minor in Sport and Event Management, but she started out in real estate. Realizing it wasn’t for her, she began exploring the new major by joining the for the HTM student association. That clicked.
A team of undergraduate students from the University of Guelph’s Gordon S. Lang School of Business and Economics earned international recognition with a bronze medal finish at the International Olympic Case Study Competition in Lausanne. Hosted at the headquarters of the International Olympic Committee (IOC), the competition brought together 16 top university teams from around the world to tackle real challenges facing the global sport system.
Students and faculty already know that the Gordon S. Lang School of Business and Economics has sustainability and responsible practices baked into the culture.
But it’s nice when an outside organization also sees how hard the school works to live these values.
Ottawa, February 11, 2026 – The Canadian Paralympic Committee and Lang School of Business and Economics are proud to announce a new partnership.
The Lang School, located at the University of Guelph, joins as an Official Supplier of the CPC through 2028. This partnership formalizes a long-standing relationship between the two organizations, which has centered on research and evaluation.
The Gordon S. Lang School of Business and Economics is excited to welcome a new cohort of distinguished faculty members who are joining our community. Bringing a wealth of expertise, diverse perspectives, and innovative research, these educators and scholars are poised to enrich the academic experience of our students and contribute to the continued growth and excellence of Lang. In this article, we are proud to introduce our newest faculty members, showcasing their backgrounds, areas of specialization, and the unique insights they bring to our school.
The HAFA HFTM Alumni Association brought together alumni, students, faculty, and friends of the School for a memorable Fall Social on campus, an evening defined by connection, celebration, and a strong sense of community spirit.
Formed in 2024, the Lang Case Team is a dynamic group of accomplished Bachelor of Commerce students selected to represent the Lang School of Business at prestigious, invite-only international case competitions.
This fall, the 2025 Lang Case Team competed at the Alberta International Business Competition (AIBC) in Jasper, AB, from November 9–15th. The event brought together top business students from around the world, including teams from Australia, Thailand, the United States, and Canada. The competition featured two rounds: a 6-hour case and a 30-hour case.
Two fourth year students from the University of Guelph's Lang School of Business and Economics have brought home first place from the 2025 TTRA National Case Competition. Ava Overholt and Sierra McLaren, both pursuing a Bachelor of Commerce in Hospitality and Tourism Management, impressed judges with their creative solution to future-proof the tourism industry in the Thompson Okanagan region.
From Classroom to Competition Stage
November 3, 2025
Vaughan, ON – The University of Guelph’s Gordon S. Lang School of Business and Economics and Ontario Soccer are proud to announce a new partnership that will see the Gordon S. Lang School of Business and Economics become the “Official Sport Business, Research and Youth Leadership Partner” of Ontario Soccer.
Through this unique partnership, Ontario Soccer will have access to sport business, research and youth leadership expertise offered by the University of Guelph’s Gordon S. Lang School of Business and Economics.
Originally published in The Conversation by Lang professor Dr. Xi Chen. Read her expert profile: Xi Chen • University of Guelph Media Guide
Recently, Lang professor Dr. Xi Chen shared her insights in The Conversation on how Canadian entrepreneurs can strengthen new venture performance through targeted and consistent market validation. Below is an adapted summary of her article.