Marketing Professor Tim Dewhirst featured in Toronto Star

Lights, Camera, Advertising at the Super Bowl

https://www.thestar.com/opinion/contributors/2023/02/11/lights-camera-advertising-at-the-super-bowl.html

Is Ticket Master Synonynous with Expertise or Dominance? 

https://www.thestar.com/opinion/contributors/2023/02/07/is-ticketmaster-synonymous-with-expertise-or-dominance.html

Is the No Name price freeze ready for a Thaw? 

https://www.thestar.com/opinion/contributors/2023/02/01/is-the-no-name-price-freeze-ready-for-a-thaw.html

Indigo at 25 looks beyond books to sell a 'lifestyle'

https://www.thestar.com/opinion/contributors/2023/01/03/indigo-at-25-looks-beyond-books-to-sell-a-lifestyle.html