When it comes to cigarettes, what’s in a package? Not much, if they’re sold in Canada
Dr. Timothy Dewhirst contributed a commentary to the Toronto Star about Canada's revised cigarette packaging regulations.
Dr. Timothy Dewhirst contributed a commentary to the Toronto Star about Canada's revised cigarette packaging regulations.
Professor Timothy Dewhirst offers his thoughts on the rebranding of Facebook in a new opinion piece in the Toronto Star.
The claims marketers make to nudge consumers towards their products or services are carefully selected and highly scrutinized. In a new editorial by Lang marketing prof Dr. Tim Dewhirst titled "Interplay of food and tobacco product descriptors as health claims" published in the British medical journal Tobacco Control, describes the modern yet deceptive marketing approach that tobacco companies are beginning to use to promote their products as being a healthier alternatives.
UofG’s year-long Food Product Development course brings students from food and nutrition, food science, engineering and Lang Commerce to explore innovative food product development concepts.
Research by Dr. Jing Wan explores the topic of anthropomorphism - the act of attributing human characteristics to a brands and products.
New research by Lang marketing professor Dr. Yuanfang Lin provides a seemingly counter-intuitive framework for understanding innovation.
Seven Lang faculty from a variety of disciplines will receive funding from SSHRC and NSERC to kickstart new research projects.
Marketing prof Dr. Timothy Dewhirst analyzes what works and doesn't work with the new CFL's Edmonton Elks name and logo in a Toronto Star commentary.
Founded in 1916, AACSB is widely considered one of the world’s most prestigious accreditations, which fewer than 6% of the world's business schools have earned. It is also the largest business education network connecting students, educators, and businesses worldwide.
Lang real estate and entrepreneurship faculty explore how the work-from-home mandate has impacted the commercial real estate industry and forced businesses to adapt their HR strategies.