News related to MCS News | Gordon S. Lang School of Business and Economics

News related to MCS News

Marketing prof explores the interplay between tobacco and food product marketing claims

The claims marketers make to nudge consumers towards their products or services are carefully selected and highly scrutinized. In a new editorial by Lang marketing prof Dr. Tim Dewhirst titled "Interplay of food and tobacco product descriptors as health claims" published in the British medical journal Tobacco Control, describes the modern yet deceptive marketing approach that tobacco companies are beginning to use to promote their products as being a healthier alternatives.

Lang School Earns AACSB International Accreditation

University of Guelph’s Gordon S. Lang School of Business and Economics has joined the ranks of some of the world’s top business schools by achieving accreditation from the Association to Advance Collegiate Schools of Business International (AACSB).


Founded in 1916, AACSB is widely considered one of the world’s most prestigious accreditations, which fewer than 6% of the world's business schools have earned. It is also the largest business education network connecting students, educators, and businesses worldwide.

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