Brochures remain an important element in the marketing of tourism destinations across the world.
Researchers at U of G are using eye-tracking glasses to understand consumer behaviour and improve travel brochures.
Images are the most important element of a travel brochure to tourists, while ads make the brochure seem "less trustworthy."
Three faculty from the College of Business and Economics (CBE) have been named recipients of the University of Guelph’s research awards. These awards recognize excellence and innovation for researchers on the path to becoming world leaders, and whose success has already set them apart on the global stage. The awards are based on scholarly output, knowledge innovation and training of highly qualified personnel.
Ontario's minimum wage increase may result in more layoffs, and those who manage to keep their jobs may be faced with bigger workloads.
Passing the extra cost onto consumers would help employers afford higher wages only if it’s implemented industry-wide
The amount of notice an employee receives before a layoff varies based on industry.
Children are not always capable of understanding between fact and fiction in advertising.
Restrictions to fast-food advertising in Quebec resulted in a significant drop in childhood obesity.
Francophone children have a lower recall rate and brand preference vs. Anglophone children in Quebec.
Editor’s Note: This article originally appeared in The Conversation Canada.
Food is increasingly in the day-to-day consciousness of Canadians. Consumers are hearing more about food in the media and in the broader conversation.
This research from economics professor Mike Hoy is funded by a SSHRC Insight Grant.
This research from economics professor Kris Inwood is funded by a SSHRC Insight Grant.
This research from economics professor René Kirkegaard is funded by a SSHRC Insight Grant. Kirkegaard is also Canada Research Chair Tier II: Risk Management.
This research from economics professor Alex Maynard is funded by a SSHRC Insight Grant.
This research from economics professor Ilias Tsiakas is funded by a SSHRC Insight Grant.