News | Gordon S. Lang School of Business and Economics

News

Marketing prof explores the interplay between tobacco and food product marketing claims

The claims marketers make to nudge consumers towards their products or services are carefully selected and highly scrutinized. In a new editorial by Lang marketing prof Dr. Tim Dewhirst titled "Interplay of food and tobacco product descriptors as health claims" published in the British medical journal Tobacco Control, describes the modern yet deceptive marketing approach that tobacco companies are beginning to use to promote their products as being a healthier alternatives.

lang school logo

Two BComm alumni join Lang's Advisory Board

The Lang School of Business and Economics are pleased to welcome alumni Jaya James, Executive Director of the HOPE House and Muneer Hirji, President of 3.0 Corp to the Lang Advisory Board.

 

News Archive