News | Gordon S. Lang School of Business and Economics

News

“It’s a great time to be a movie marketing researcher”: Q&A with marketing professor Tirtha Dhar

Tirtha Dhar researches food and movie marketing, but if you ask him what his job entails, he might tell you he solves puzzles for a living. Inspired by the rapidly changing marketing landscape that took place while he was a PhD student in the 1990s, he decided to focus his dissertation on the implications of competitions in marketing channels on social welfare. His quantitative research has since progressed to include a broad range of social issues and problems as they pertain to marketing in an effort to understand the complex decision-making processes of managers and consumers.

Jan. 25: College of Business and Economics professors make national headlines

Food prices have captured the attention of consumers across the country and College of Business and Economics professors Sylvain Charlebois and Mike von Massow have been featured in many reports. Also, marketing professor Timothy Dewhirst writes on Generation X in the Globe and Mail.

News Archive