Business Analytics at Lang

Make sense of big data through a dynamic, broad-based approach to business analytics.

Lang faculty will give you the tools, applied knowledge and skills to show you to interpret data and communicate it to a variety of audiences.

This interdisciplinary business topic crosses a wide range of programs at the Lang School and is woven into course content. From marketing analytics to AI, the broad base of knowledge and experiences you gain in analytics will set you apart from the field.

Select Academics

• Accounting major (Bachelor of Commerce)
• Marketing Management major (Bachelor of Commerce)
• Management Economics and Finance major (Bachelor of Commerce)
• Graduate Diploma (Accounting)
• MA Economics
• MSc Marketing and Consumer Studies
• PhD in Economics

Marketing Analytics Centre

The Marketing Analytics Centre facilitates research related to marketing analytics and consumer insights. The Centre's strategic objective is to engage academic and industry communities to foster leading-edge research and improve management practice on consumerism and marketing analytics. The centre hosts seminars and workshops to discuss relevant topics aligned with practitioner needs and assists in disseminating research findings in a timely fashion to those who can use them.

Learn more.