Marketing and Consumer Behaviour at Lang

Discover the latest in consumer behaviour and marketing research with the globally respected, cross-disciplinary Lang marketing faculty.

Our faculty use cross-disciplinary concepts from disciplines like psychology and statistics to examine issues relevant to today’s modern-marketers.

Students enrolled in our marketing and consumer studies programs explore topics like as big data, social media, digital marketing, consumer decision-making, brand management, co-creation, customer satisfaction, food and nutrition, consumer protection, and retailing. A relevant curriculum and cutting-edge research allows you to examine these areas both at the theoretical and applied levels.

Academics

• Marketing Management major (Bachelor of Commerce)
• Marketing minor (undergraduate)
• MSc Marketing and Consumer Behaviour
• PhD in Management (Marketing and Consumer Behaviour)