News

MCS student - and soon to be graduate - Chelsea Galoni is about to take a huge step forward in her academic career. As she prepares to graduate with her commerce degree at the University of Guelph, she is also preparing to start her PhD at Northwestern University.

For the fourth year, the Department of Marketing and Consumer Studies is pleased to sponsor workshops on structural equation modeling. This year, the five-day workshop has been split into two three-day workshops that will run from 9 am to 4:30 pm each day. This allows us to deliver more content while at the same time providing participants with better flexibility with scheduling and choice.

Workshop #1 is scheduled for May 30, 31, and June 1 and Workshop #2 is scheduled for June 13, 14, and 15. Early-bird registration deadline is Friday, May 16.

Our Real Estate and Housing program is once again receiving recognition.

Prof. Avis  Devine, Marketing and Consumer Studies, has received a prestigious international award for her research on residential and sustainable real estate. Read more in 
At Guelph.

Sunday's super bowl game is a battle of the brands.  So says Marketing and Consumer Studies professor Dr. Tim Dewhirst, featured in the University of Guelph news release.

Recent Marketing and Consumer Studies MSc graduate Neesha Mathew discusses her thesis topic to find out how a product’s attributes influence a consumer’s decision to buy it. She found that marketing tactics were more effective if they promoted a product’s credibility.  For the complete article see @Guelph

Current MSc student, Warren Pinto shares his experience at Guelph.

Why I Chose Guelph...

“After today, you will all be able to say that Charlie Pillitteri taught me how to taste wine,” proclaimed Mr. Pillitteri as he instructed the students of Professor Teng’s International Marketing students how to properly taste his award winning Ice Wine. This statement alone does not encompass the breadth of knowledge he shared in his guest speech.

Amy Faria completed her MSc thesis "Consumer Attitudes Towards Counterfeit Goods:  The Case of Canadian and Chinese Consumers" in 2013.  After completing her MSc, Amy volunteered in Africa and is currently teaching ethics and social responsibility at Fanshawe College in London.  Read more about Amy Faria atGuelph.