XII. Course Descriptions
Marketing and Consumer Studies
Department of Marketing and Consumer Studies
For courses without semester designations, please check with the department. Advance schedules are available in the department.
| MCS*1000 Introductory Marketing S,F,W (3-0) [0.50] |
| This course covers the marketing of both products and services. Students will be introduced to the theoretical concepts through
lectures and class discussions and have the opportunity to apply these concepts through case analysis and discussion. (Also
offered through Distance Education format.)
|
| Equate(s): |
COST*1000 |
| Restriction(s): |
Registration in B.Comm. programs, BA MKMN minor, BA BADM minor, BA European Studies area of emphasis in European Business
Studies, or BBRM EQM. This is a Priority Access Course and some restrictions may apply during some time periods. Please contact
the department for more information. This course may not be taken for credit subsequent to receiving credit in 1 of AGEC*4370, FARE*4370, HTM*3080.
|
| MCS*2000 Business Communication in a Changing World F (3-0) [0.50] |
| This course provides an overview of business communication by reviewing and discussing key issues (such as ethics and globalization),
and the components of a business plan. Weekly lectures are supplemented by discussions of business cases and hand-in assignments
designed to introduce students to basic business communication skills
|
| Prerequisite(s): |
4.00 credits including MCS*1000 |
| Restriction(s): |
Registration in BCOMM:MKMN or BCOMM:MKMN:C |
| MCS*2020 Marketing Information Management F,W (3-0) [0.50] |
| In this course students are introduced to the concepts and principles of information acquisition, manipulation and management
as relevant to organizational decision-making. Experience in the evaluation of information technology applications used in
organizations is provided. (Also offered through Distance Education format.)
|
| Prerequisite(s): |
4.00 credits |
| Restriction(s): |
This is a Priority Access Course and some restrictions may apply during some time periods. Please contact the department for
more information. Not available to students registered in B.Comp program or CIS majors and minors.
|
| MCS*2600 Fundamentals of Consumer Behaviour F,W (3-0) [0.50] |
| Organizations survive and achieve their goals by satisfying the needs and wants of consumers as well as or better than their
competitors. This course examines consumer behaviours, the economic, social, cultural and psychological factors related to
consumer behaviours, the evolution and change in behaviours and relationships, and the ways in which consumers respond to
stimuli employed in the marketing of products, services and ideas.
|
| Prerequisite(s): |
(1 of HAFA*1000, HTM*1000, MCS*1000), (1 of HROB*2100, PSYC*1000, PSYC*1200). Although not required, it is recommended that students take PSYC*1000 prior to MCS*2600.
|
| Restriction(s): |
Registration in B.Comm. programs, BA:MKMN minor, or BA:EURS area of emphasis in European Business Studies. This is a Priority
Access Course and some restrictions may apply during some time periods. Please contact the department for more information.
|
| MCS*3000 Advanced Marketing F (3-0) [0.50] |
| This course provides students with an opportunity to extend their knowledge of the marketing principles and strategies they
learned in MCS*1000 to develop a marketing plan and to explore sales as a career.
|
| Prerequisite(s): |
10.00 credits including MCS*1000 |
| Restriction(s): |
Not available to B.Comm. students registered in MKMN, MKMN:C, AGBU, AGBU:C majors. |
| MCS*3010 Quality Management W (3-0) [0.50] |
| Lectures will include general concepts and expectations of quality assurance from consumer, government, managerial and technological
points of view and discuss the relationship of national and international groups concerned with quality assurance. Seminars
apply concepts to selected products and services.
|
| Prerequisite(s): |
10.00 credits including ( 1 of ECON*2740, STAT*2040, STAT*2060, STAT*2080)
|
| Restriction(s): |
This is a Priority Access Course and some restrictions may apply during some time periods. Please contact the department for
more information.
|
| MCS*3030 Research Methods F (3-0) [0.50] |
| This course examines the concepts, principles and practices for consumer, market and product development research processes.
Topics include research problem definition, research objectives, research design, measurement, sampling methods, execution
and research management, analysis and interpretation, and report writing. (Also offered through Distance Education format.)
|
| Prerequisite(s): |
ECON*2740 or STAT*2060 |
| Restriction(s): |
Registration in B.Comm. MKMN, MKMN:C, REH, REH:C, or the BA MKMN minor. This is a Priority Access Course and some restrictions
may apply during some time periods. Please contact the department for more information.
|
| MCS*3040 Business and Consumer Law S,F,W (3-0) [0.50] |
| This course introduces students to statutory and common law concerning business and consumer transactions. An overview of
the laws of contracts and torts forms the basis of business and producer/consumer relationships. Discussion topics include
sale of goods and consumer protection legislation; debtor-creditor relations; competition law; intellectual property rights
and manufacturers' product liability. (Also offered through Distance Education format.)
|
| Prerequisite(s): |
4.00 credits |
| Restriction(s): |
Registration in B.Comm. program, BA BADM minor, or BA European Studies area of emphasis in European Business Studies. This
is a Priority Access Course and some restrictions may apply during some time periods. Please contact the destacpartment for
more information.
|
| MCS*3080 The Corporation and Society F (3-0) [0.50] |
| This course is designed to take students through an academic critique of global corporations in the societies and natural
environmental in which they operate. The course will explore current and prospective models for operating in society and the
natural environment.
|
| Prerequisite(s): |
10.00 credits |
| Restriction(s): |
Registration in B.Comm. program. |
| MCS*3500 Market Analysis and Planning W (3-0) [0.50] |
| This course teaches students decision making theory and the methods of analysis that support decision making in the marketing
discipline. Topics include customer, competitor and market analysis and methods such as forecasting and decision modeling.
|
| Prerequisite(s): |
10.00 credits including ECON*1050, (MATH*1000 or MATH*1030), MCS*2600, (ECON*2740 or STAT*2060)
|
| Equate(s): |
MCS*3610 |
| Restriction(s): |
This is a Priority Access Course and some restrictions may apply during some time periods. Please contact the department for
more information.
|
| MCS*3600 Consumer Information Processes F,W (3-0) [0.50] |
| This course provides an in-depth treatment of information processing research and theories as they relate to consumer judgement
and choice. Components of theory addressed include: attention and perception, motivation, processing capacity, encoding and
memory storage, retrieval and decision processes. Applications to marketplace policy and strategy are discussed.
|
| Prerequisite(s): |
15.00 credits including MCS*2600, MCS*3030 |
| Restriction(s): |
This is a Priority Access Course and some restrictions may apply during some time periods. Please contact the department for
more information.
|
| MCS*3620 Marketing Communications F,W (3-0) [0.50] |
| This course covers concepts of communication management as practiced by organizations in all economic sectors. Communication
management principles are applied to the design and evaluation of communication programs.
|
| Prerequisite(s): |
10.00 credits including MCS*1000, MCS*2600 |
| Restriction(s): |
This is a Priority Access Course and some restrictions may apply during some time periods. Please contact the department for
more information.
|
| MCS*4020 Research in Consumer Studies U (3-0) [0.50] |
| This course provides the opportunity for an independent investigation of a pertinent topic in consumer studies. Registration
requires departmental approval.
|
| Prerequisite(s): |
15.00 credits including MCS*3030 |
| Restriction(s): |
Registration in B.Comm. MKMN or B.Comm. MKMN:C.. Instructor consent required. |
| MCS*4040 Management in Product Development F (3-0) [0.50] |
| The major components of this course are new product strategy formulation, the role of technical and market research, the analysis
of opportunities, management of development processes, product launches, government and regulatory controls.
|
| Prerequisite(s): |
10.00 credits including MCS*1000, MCS*2600 |
| Restriction(s): |
This is a Priority Access Course and some restrictions may apply during some time periods. Please contact the department for
more information.
|
| MCS*4050 The Evolution of Capitalism: A Canadian Perspective W (3-0) [0.50] |
| This course offers a Canadian perspective on capitalism as an evolving process of creative destruction; implications for Canadian
culture and the allocation of economic, political, and social power; effects on education, the capacity of governments to
govern, and societal notions of what constitutes the public good.
|
| Prerequisite(s): |
15.00 credits including ECON*1050, ECON*1100 |
| Restriction(s): |
Registration in B.Comm. program. |
| MCS*4100 Entrepreneurship F (3-0) [0.50] |
| This course examines the role and effect of small business in Canada, and, in doing so, helps marketing students appreciate
the challenges involved in having full responsibility for a business and/or for creatively moving a business forward. The
course focuses on the analysis of entrepreneurial skills and, through the development of the business plan, the steps involved
in starting a new venture or increasing the size of a business.
|
| Prerequisite(s): |
15.00 credits including MCS*3500 |
| Restriction(s): |
Registration in B.Comm. MKMN or B.Comm. MKMN:C. |
| MCS*4300 Marketing and Society W (3-0) [0.50] |
| This course focuses on how the dissemination of marketing knowledge can influence society through the decisions made by public
policy makers, corporate decision makers and non-profit marketers. It also covers how the marketing decisions made and actions
taken by corporate, non-profit and public sector decision makers can affect society. As the theme of 'reciprocal influence'
is developed, both direct and indirect influences of marketing knowledge and marketing decisions are pursued.
|
| Prerequisite(s): |
15.00 credits including MCS*2600 |
| Restriction(s): |
This is a Priority Access Course and some restrictions may apply during some time periods. Please contact the department for
more information.
|
| MCS*4370 Marketing Strategy F,W (3-0) [0.50] |
| This course focuses on the decision-making role of the marketing manager who is responsible for formulating the strategic
marketing plan. The theory of selecting market target(s) for the firm's product and/or services and the development of the
marketing mix (product, price, promotion, distribution) with the aid of market research and computerized information systems
is covered.
|
| Prerequisite(s): |
15.00 credits including MCS*3030, MCS*3500 |
| Equate(s): |
AGEC*4370, FARE*4370 |
| Restriction(s): |
This is a Priority Access Course and some restrictions may apply during some time periods. Please contact the department for
more information.
|
| MCS*4400 Pricing Management F (3-0) [0.50] |
| The objective of this course is to provide a useful conceptual framework as well as analytical techniques that can be applied
in managing pricing functions. Topics to be covered include pricing strategies, tactical issues related to pricing, pricing
methods, treatment of costs for pricing, consideration of competition, legal limitations and role of price in customer buying
decisions for both consumer and industrial goods and services.
|
| Prerequisite(s): |
10.00 credits including (ECON*3740 or MCS*3030)
|
| Restriction(s): |
MCS*3100, This is a Priority Access Course and some restrictions may apply during some time periods. Please contact the department
for more information.
|
| MCS*4600 International Marketing F,W (3-0) [0.50] |
| This course examines the study of marketing in a global context with specific emphasis on the strategic implications of marketing
in different country cultures. Included are the global marketing environment and the competitive challenges and opportunities
confronting today's international marketers, the cultural environment of global marketing, the assessment of global market
opportunities and the development of global marketing strategies.
|
| Prerequisite(s): |
10.00 credits including MCS*3030 |
| Restriction(s): |
This is a Priority Access Course and some restrictions may apply during some time periods. Please contact the department for
more information.
|
| MCS*4810 Real Estate and Housing Project W (3-0) [0.50] |
| This course is a capstone course meant to bring together concepts from all other Real Estate and Housing courses. It deals
with the development, redevelopment and renewal of housing and real estate services. Students will complete a project that
addresses an issue in the real estate or housing sector, applying knowledge of development, market analysis, affordability,
financing and government regulation. (Last offering - Winter 2014)
|
| Prerequisite(s): |
15.00 credits including [(MCS*3810 or REAL*3810), MCS*3820, (MCS*4820 or REAL*4820)]
|
| Restriction(s): |
This is a Priority Access Course and some restrictions may apply during some time periods. Please contact the department for
more information.
|
| MCS*4910 Topics in Consumer Studies U (3-0) [0.50] |
| This course provides a lecture-discussion or seminar on a selected topic in consumer studies to be conducted by faculty with
expertise in the area. Students should check with the department to determine what topic, if any, will be offered during a
semester. Alternatively, they can ask a faculty member in MCS to supervise them as they study a topic or do a project of interest.
|
| Prerequisite(s): |
15.00 credits including MCS*2600 |
| Restriction(s): |
Registration in the B. Comm. MKMN or REH major. Instructor consent required. |
| MCS*4920 Topics in Consumer Studies U (3-0) [0.50] |
| This course provides a lecture-discussion or seminar on a selected topic in consumer studies to be conducted by faculty with
expertise in the area. Students should check with the department to determine what topic, if any, will be offered during a
semester. Alternatively, they can ask a faculty member in MCS to supervise them as they study a topic or do a project of interest.
|
| Prerequisite(s): |
15.00 credits including MCS*2600 |
| Restriction(s): |
Registration in the B. Comm. MKMN or REH major. Instructor consent required. |
