September 5: Music Can Help Make the Meal, University of Guelph Research Suggests
To university students, a restaurant’s musical taste is important as its décor, says a University of Guelph researcher.
Kevin Chang, a master’s student and researcher in U of G’s Department of Marketing and Consumer Studies, says music can subconsciously affect diners’ experiences, in addition to food and service quality.
In his research, he found the music must not only be good – however diners define it – but it must be appropriate for the establishment.