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Resisting the urge to buy: Sunghwan Yi researches what drives compulsive and impulsive buyers

The holiday season is known for record-breaking retail sales as shoppers flock to stores to pick out perfect gifts for loved ones. With the promise of good deals on popular items endlessly lining the halls of shopping centres, many consumers are enticed to expand their budgets in order to take advantage of once-a-year bargains, but when the holiday season ends, how many of those goods are being used by their new owners?

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