Sport and Event Management
Pick the degree format that is right for you!
This program builds on a strong foundation of commerce courses in marketing, accounting, economics, human resource management and strategy. Graduates of the Sport and Event Management program will develop knowledge in key aspects of sports, such as sponsorship, media, event hosting, stakeholder engagement and organizational leadership.
In-person
An in-person Sport and Event Management BComm provides you with opportunities to complete courses that extend beyond the classroom into in-field experience, guest lectures, case competitions and a connection to Lang’s International Institute for Sport Business and Leadership.
Co-op
Supplement your in-person learning with co-op.
New Online (BComm)
*Coming Fall 2025, pending Senate approval
**Students enrolled in the Sport and Event Management (fully online) program, cannot take in-person courses.
A new fully asynchronous online Sport and Event Management BComm delivers the same great content as the in-person program, preparing you for a career in the sport industry through group projects and case-based learning.
To see all courses offered in the Sport and Event Management program, visit our Academic Calendar.
Why Study Sport and Event Management at U of G?
Engage in Interdisciplinary Sport Studies
Through commerce courses in marketing, accounting, economics, human resource management and strategy, students in Sport and Event Management will develop knowledge of key sport aspects, including sponsorship, media, event hosting, stakeholder engagement and organizational leadership.
Go Beyond the Classroom
Courses in the Sport and Event Management major extend beyond the traditional lecture-based format to include community-based group projects, guest lecturers, in-class simulations and case-based learning to help pair academic expertise and theory with industry experience.
Build Your Network
Connect with the Guelph Sports Management Association student group, which hosts an annual job fair where students can network with industry employers, as well as Lang’s International Institute for Sport Business and Leadership advisory board to delve into today’s sport world as it relates to curriculum.
To see all courses offered in the Sport and Event Management program, visit our Academic Calendar.
Gain Valuable Experience Through Co-op
Our Sport and Event Management co-op provides over 20 months of real-world co-op experience, designed to facilitate the transition of students from academic studies to a professional career improving students’ job search skills, work performance and networking abilities, and boosting resume experience.
Co-op experiences can include:
- Supporting the hosting of a national championship.
- Event marketing for professional sports teams.
- Measuring the economic, environmental and social impact of sports and events.
Learn more about the Sport and Event Management co-op program.
Events and Webinars Available Now
Future Ready Week
Canadian high school students are invited to connect with Admission Services through several virtual events between January 7 and 15! Register today to learn more about campus, scholarships, tuition, housing and more!
International Virtual Open House
Prospective international students and their families are invited to join us on Saturday, January 18 for our International Virtual Open House where they can learn more about our programs, and campus life and hear from current students!
Hear From A Sport And Event Management Student
The friends that I met in my business classes are still some of my best friends today. I always felt that U of Guelph was just a very welcoming environment. The profs are very welcoming, which made all the students feel more comfortable. They encourage you to chat and work together which is how I met a lot of my friends. Lang and U of G prepared me very well for my career.
Engaging in Lang through student organizations, co-op placements, and classes has strengthened my leadership skills and deepened my impact on the student community. Connecting with supportive and knowledgeable faculty has enriched my journey and greatly enhanced my learning experience.
Discover More Options
Students considering Sport and Event Management may also be interested in Management, Economics and Finance, Marketing Management, or other majors.
Admission Requirements
Explore admission requirements for Canadian, international, transfer, and mature students. Start your journey today!
Scholarships & Bursaries
We offer a wide range of financial aid programs to assist with funding your education at the University of Guelph.
Tour Our Campus
Through virtual tours, presentations, webinars and in-person tours, get familiar with the University of Guelph campus.
Have Questions?
Learn more about how to connect, discover, and engage with programs, facilities and life at the University of Guelph.