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New CFL recruit John Rush will always be a Gryphon

The marketing management student reflects on his time at the University of Guelph and discusses what he is most looking forward to as he starts his professional football career.

“It’s a great time to be a movie marketing researcher”: Q&A with marketing professor Tirtha Dhar

Tirtha Dhar researches food and movie marketing, but if you ask him what his job entails, he might tell you he solves puzzles for a living. Inspired by the rapidly changing marketing landscape that took place while he was a PhD student in the 1990s, he decided to focus his dissertation on the implications of competitions in marketing channels on social welfare. His quantitative research has since progressed to include a broad range of social issues and problems as they pertain to marketing in an effort to understand the complex decision-making processes of managers and consumers.

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