Assistant Manager, Digital Strategy

Forbes includes U of G Among Canada’s Best Employers
Professional and Managerial Group

Assistant Manager, Digital Strategy

Admission Services

Temporary full-time from July 22, 2024 to December 31, 2024
Hiring #: 2024-0392

Please read the Application Instructions before applying

Reporting to the Manager, Marketing and Communications, the Assistant Manager, Digital Strategy (AM-DS) is responsible for the development and maintenance of a robust and dynamic digital ecosystem within Admission Services. A strong digital presence supports student recruitment and admission, an area of strategic importance at the University of Guelph. The AM-DS helps to ensure the University of Guelph meets its enrolment targets by generating a strong applicant pool of committed and well-qualified applicants, and ultimately, registered students.

The incumbent exercises independent action and judgement in the strategic development and oversight of digital content within Admission Services including all web content, customer relationship management (CRM) content development and maintenance, and social media content development and maintenance; the development and implementation of training programs for the social media ambassador program, and the training and management of work-study and/or co-op students.

The incumbent will understand the university’s digital capabilities in the context of higher education communications strategies. They will develop and manage creative social and digital media strategies to transform the connectivity between the University of Guelph and its many prospective student groups (Ontario high school, national high school, transfer, international, international transfer, mature) and will lead a multi-pronged approach to social and digital marketing campaigns.

The incumbent will understand the value of relationship-building, and brand-tracking. They will stay abreast of current trends in branding, emails, media, and technology, they will successfully collaborate with contacts in several student service and academic department areas, implementing ideas and feedback into high-impact digital projects that are strategically aligned with the University.

Requirements of the position include:

• Completion of an undergraduate degreedegree, in Communications, Marketing, web writing or a related discipline and minimum 2.5 years’ experience in digital marketing and communications. Candidates with an equivalent combination of education and experience may be considered.
• Experience managing a customer relationship management tool (CRM) and creating a robust email campaign schedule.
• Experience maintaining a dynamic website and editing web content. Coding experience would be an asset.
• Extensive social media marketing experience and knowledge of social media management and scheduling tools.
• Experience working with and gleaning insights from Google Analytics.
• Solid understanding of HTML, and extensive knowledge of search engine optimization (SEO), search engine marketing (SEM, e.g., Google Ads), and paid search (PPC) to increase web traffic.
• Solid understanding of the legislated requirements of the Accessibility for Ontarians with Disabilities Act (AODA) as they apply to digital marketing and communications.
• Video creation and editing skills (YouTube editor, Adobe Premiere Pro, or similar) for digital marketing and communications.
• Excellent communication skills.
• Excellent interpersonal skills and ability to work well in a team environment.
• Excellent analytical and problem-solving skills.
• Highly developed attention to detail.
• Excellent time management skills, and the ability to work in a fast-paced environment and prioritize tasks to meet deadlines.

This position is regularly performed on campus, however, the University has a Flexible Work Policy and a hybrid model is an option.

Classification               P03
Professional/Managerial Salary Bands

At the University of Guelph, fostering a culture of inclusion is an institutional imperative. The University invites and encourages applications from all qualified individuals, including from groups that are traditionally underrepresented in employment, who may contribute to further diversification of our Institution.

Posting Date: 2024 07 10
Closing Date: 2024 07 24